Ace turtle, the new-age, technology-led retail enterprise, has announced the opening of two new exclusive brand stores in Anand, Gujarat. The launches include standalone Lee® and Wrangler® stores and mark a key step in the company’s regional expansion strategy.
Strengthening Presence in Emerging Markets
Located next to each other on AV Road, the new stores strengthen Ace Turtle’s presence in Gujarat. At the same time, they reinforce the company’s focus on taking premium international fashion brands beyond metro markets. As a result, consumers in Anand now have easier access to globally recognised denim and casualwear labels.
Curated Collections for Local Consumers
The Lee® and Wrangler® stores in Anand feature a curated selection of the brands’ latest collections. These include denim, casualwear, and everyday essentials. Moreover, the assortment is designed to meet evolving preferences for quality, comfort, and contemporary style.
Omnichannel-Led Expansion Strategy
Ace Turtle continues to scale its technology-driven omnichannel retail model. Through this approach, the company delivers consistent brand experiences across physical stores and digital platforms. Importantly, this strategy supports expansion into fast-growing Tier 2 and Tier 3 cities.
Leadership Perspective
Commenting on the expansion, Nitin Chhabra, Chief Executive Officer, ace turtle, said, “Anand represents the new growth story of Indian retail. It is aspirational, brand-aware, and ready for global fashion. The opening of Lee® and Wrangler® stores here reflects our commitment to making iconic international brands more accessible across India. Gujarat has consistently shown strong consumer demand, and we see significant long-term potential in markets like Anand.”
Reinforcing Long-Term Vision
With these new store launches, ace turtle strengthens its retail footprint in Gujarat. Furthermore, the company reinforces its vision of building scalable, consumer-first fashion brands. Going forward, ace turtle aims to accelerate expansion across key regional markets in India.
