Ace Turtle, India’s tech-driven retail enterprise transforming consumer experiences, has appointed Alok Dubey as Chief Business Officer. The company aims to reinforce leadership as it enters a rapid expansion phase.
Key Responsibilities
Dubey will oversee the business vertical for Lee® and Wrangler® in India and selected South Asian markets. He will directly report to CEO Nitin Chhabra, ensuring strong strategic alignment.
Extensive Retail and Brand Expertise
Dubey, an IIM Bangalore alumnus, brings over 30 years of leadership experience. He has previously worked with Apparel Group, Reliance Brands, Arvind Fashions, Swatch Group, and Titan.
During his 18-year tenure at Arvind Fashions, he scaled US Polo Assn and Flying Machine into major profitable brands across India. Moreover, at Reliance Brands, he turned around Gas Jeans and Vision Express. Recently, he served as CEO at Apparel Group India, handling Beverly Hills Polo Club and R&B.
Leadership Perspectives
Speaking on the appointment, Nitin Chhabra, CEO, ace turtle, said:
“Alok brings deep expertise in building and scaling fashion brands. His market understanding will accelerate the growth of Lee and Wrangler in India.”
Commenting on his new role, Alok Dubey said:
“I am excited to join ace turtle at a pivotal moment. Lee and Wrangler have strong heritage and a trusted consumer base. With ace turtle’s tech-led retail model and integrated supply chain, we can scale efficiently and future-ready.”
Brand Portfolio Expansion
With this appointment, ace turtle continues to strengthen its technology-driven, vertically integrated retail model. The focus remains on enhancing brand visibility across physical and digital channels. Additionally, last month, the company expanded its portfolio by adding Amsterdam-based G-STAR, alongside existing iconic brands Lee and Wrangler.
