Absolute Brands, India’s leading omni-channel lifestyle and fashion company, today said that it has won the prestigious Industry of Retail and eCommerce (IReC) Award for ‘Best Customer Insight Strategy’. This award recognizes and underscores Absolute Brands’ commitment to developing a deep understanding of its customers in order to craft great retail experiences for them.
Founded in 2014, the IReC Summit and Awards recognizes the achievements of India’s most successful retailer brands across multiple categories in terms of business performance, customer experience, innovation, marketing and leadership, across consumption verticals and organizational functions.
Absolute Brands’ flagship fashion brand for plus-sized people Big Hello has 11 Retail Experience Stores in Bangalore, Chennai, Vijayawada and Hyderabad. All stores feature an upscale atmosphere, distinctive music, and sensory-pleasing scents. Designed as India’s first destination store for plus-size fashion, Big Hello is also the first brand in India to offer a dedicated lounge area, so customers can unwind and shop in utmost comfort.
Commenting on the win, Modita Tripathi, Brand Head at Absolute Brands said, “We are honored to have received IReC Best Customer Insight Strategy award, which is a testament to our commitment to use innovative strategies and technologies to make sure that every individual customer’s fashion needs are satisfied, and their voices are heard.”
At Big Hello retail experience stores, the shopping experience has been designed end-to-end keeping in mind the specific needs and tastes of plus-size customers. The psychographic requirements of the target audience are carefully considered for all in-store communication, guaranteeing a uniquely uplifting shopping experience.
Vishnu Prasad, Founder and CEO of Absolute Brands said, ” Our mission at Absolute Brands is to empower every individual to express themselves through fashion, and this award win clearly demonstrates that we are on the right path.”
The brand’s colorful and lively vibe is reflected via dancing mannequins that connect with the energy of its customers. Further, with multichannel engagement initiatives like the Happy Club and smooth e-commerce platform integration, Big Hello cultivates strong relationships with customers both online and in-store. The implementation of intelligent checkout systems and unexpected gifts further elevates the customer experience.
Absolute Brands also uses state-of-the-art technology to improve the in-store experience. Features like video feedback mechanisms, custom-made collections, and smart checkout provide for a smooth and engaging shopping experience.
