Abercrombie & Fitch is embarking on a thrilling partnership with the McLaren Formula 1 team, building on the success of their 2023 collaboration. The renewed collaboration for 2024 features licensed graphics apparel releases, content creation, social media collaborations, and special events. In a nod to their previous success, the brands are launching six new licensed tees, hoodies, and sweatshirts.
As part of the collaboration, Abercrombie & Fitch will showcase McLaren’s new Formula 1 car, featuring the official 2024 livery design, at its Fifth Avenue store until Sunday, February 4. Additionally, the brand is hosting a digital sweepstakes on TikTok, offering fans a chance to win an exciting trip to Miami for a race weekend with a guest. The prize package includes a McLaren replica helmet signed by Lando Norris, hotel and airfare credit, along with $500 worth of Abercrombie products from the special Abercrombie x McLaren collection.
Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co., expressed the honor of partnering with an iconic team in the F1 world. The collaboration has evolved from TikTok virality to a genuine friendship, merging Abercrombie’s relaxed and elevated world with the dynamic and fast-paced realm of McLaren Racing.
Louise McEwen, Executive Director of Brand & Marketing at McLaren Racing, shared her excitement about the partnership, emphasizing the importance of making fans feel part of the team. The collaboration aims to bring fans closer to the action and create a unique connection between the worlds of fashion and Formula 1.
