Renowned designer Aarti Vijay Gupta made a powerful statement at London Fashion Week FW’25, unveiling her latest collection, Kalighat Stories, in collaboration with Liva’s sustainable fabrics. Rooted in India’s rich artistic heritage yet designed with a contemporary touch, the collection celebrated tradition while embracing innovation in both design and fabric.
Sustainability Meets Heritage with Liva Reviva Fabrics
Crafted using Liva Reviva Fabrics, made from up to 30% recycled textile waste blended with FSC-certified wood pulp, the collection championed eco-conscious luxury without compromising on fluidity or versatility. The lightweight and breathable nature of the fabric allowed intricate artistry to come to life while reinforcing the importance of responsible fashion.
Kalighat Stories: A Tribute to Indian Artistry
For Kalighat Stories, Aarti Vijay Gupta collaborated with artisans from Kolkata’s famed Kalighat and Patua traditions, transforming age-old storytelling into modern fashion. Midnapore’s renowned scroll paintings and Patua Feet—a vivid artistic depiction of music, mythology, and daily life—were seamlessly integrated into the designs. The collection merged tradition with contemporary aesthetics, creating a fluid blend of history and modernity.
A Stunning Runway Showcase
The runway featured 35 distinct looks across menswear and womenswear, showcasing a diverse range of styles. Flowing drapes and structured layering highlighted the versatility of Liva’s sustainable fabrics, while earthy hues and muted pastels served as a canvas for intricate prints. Handcrafted details added depth, making each piece a true testament to craftsmanship and sustainability.
Voices Behind the Collaboration
Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, expressed his enthusiasm:
“We are proud to partner with Aarti Vijay Gupta on this journey towards sustainable fashion. Her ability to integrate traditional art forms with contemporary design using Liva’s sustainable fabrics perfectly embodies our commitment to responsible fashion. Together, we continue to redefine luxury in a way that is both innovative and environmentally conscious.”
Aarti Vijay Gupta shared her vision:
“Traditional artists are often overshadowed in global fashion conversations, so bringing their work to an international stage is incredibly special to me. With this collection, I wanted to reframe the narrative around Indian art by using the old to create something new. Working with Liva Reviva, a sustainable fabric, provided the perfect canvas to honor these traditions while embracing innovation. This is the future of fashion—where heritage and sustainability come together with purpose.”
Shaping the Future of Sustainable Fashion
Liva’s collaboration with Aarti Vijay Gupta aligns with its mission to drive change in the fashion industry through conscious design and advanced fabrics that minimize waste. By supporting designers in merging artistry with sustainability, Liva continues to pave the way for a future where fashion is both meaningful and responsible.
Stay tuned for more updates on sustainable fashion innovations.
