A$AP Rocky Becomes First-Ever Creative Director at Ray-Ban, Launches Blacked Out Collection
Global icon and multi-hyphenate artist A$AP Rocky has been announced as the first Creative Director of Ray-Ban Studios. Known for his boundary-pushing presence in music and fashion, Rocky will lead the next creative era for the brand, starting with the launch of the Blacked Out Collection in April 2025.
This collection reimagines Ray-Ban’s Mega Icons with striking design updates, including blacked-out lenses and gold detailing. As Creative Director, Rocky will not only design eyewear but also oversee campaign direction, retail redesigns, and integrated projects across music and fashion.
Rocky shared, “Ray-Ban has always evolved with the times while staying iconic. I’m honored to help shape its next chapter.”
Ray-Ban President Leonardo Maria Del Vecchio added, “Rocky’s fearless creativity aligns perfectly with our brand’s DNA. His vision will carry Ray-Ban forward as a cultural force.”
The collaboration with Rocky signals Ray-Ban’s commitment to innovation and creative disruption while staying rooted in its legacy of timeless style.
