The clothing firm Lions Not Sheep and its owner Sean Whalen were given orders by the Federal Trade Commission to stop labelling their products with false “Made in USA” badges and to pay more than $200,000 in fines. The broad strokes: Giving violence a chance and wearing slogans like “Let’s Go Brandon,” “Shall Not Be Infringed,” and “Shall Not Be Infringed” are trademarks of the pro-gun and pro-Trump clothing line Lions Not Sheep.
Bringing you the news According to the FTC, the firm was substituting counterfeit “Made in USA” tags for the “Made in China” tags on its clothing. According to the commission’s initial complaint, Whalen posted a video of himself in October 2020 in which he claimed he could “conceal the fact that his clothes are made in China by tearing out the origin tags and replacing them.”
The FTC ordered Whalen and his company to “stop making bogus Made in USA claims” and “come clean about foreign production.” Whalen must also pay a $211,335 fine.
What they’re saying: “Whalen and Lions Not Sheep must stop claiming that products are made in the United States unless they can show that the product’s final assembly or processing — and all significant processing — takes place here and that all or virtually all ingredients or components of the product are made and sourced here,” the FTC said in a press release.
To use a “Made in USA” tag, Lions Not Sheep must ensure that the item is “substantially transformed in the United States, its principal assembly takes place in the United States, and U.S. assembly operations are substantial,” as well as clearly disclose “the extent to which the product contains foreign parts, ingredients or components, or processing,” according to the FTC.