Duroflex Expands Bengaluru Presence with New HSR Layout Store
The new 2,170 sq. ft. Experience Centre brings Duroflex and Sleepyhead together, offering product trials and personalised guidance in a calming retail space.
Duroflex, one of India’s leading sleep solutions brands, has opened a new Duroflex Experience Centre in HSR Layout, Bengaluru. The store strengthens the brand’s retail presence in the city. It also offers consumers a dedicated space to explore sleep solutions, comfort and wellbeing.
Spread across approximately 2,170 sq. ft. in Sector 3, HSR Layout, the store combines product innovation, personalised guidance and thoughtful design. As a result, visitors can explore products and find options suited to their needs.
Duroflex and Sleepyhead Under One Roof
The new Experience Centre brings Duroflex and Sleepyhead together. This gives customers access to a wider range of sleep and comfort solutions in one location.
One of the store’s key features is an indoor waterfall. The gentle sound of flowing water creates a calm atmosphere where visitors can slow down and relax. This design reflects Duroflex’s “Designed to De-Stress” approach, which connects comfort with relaxation and wellbeing.
Explore Mattresses and Comfort Solutions
The store showcases Duroflex’s range of sleep and comfort products. Key offerings include Airboost mattresses and Motion Sofas.
Customers can try the products and receive personalised guidance from the store team. This helps them compare options based on their comfort preferences, sleep needs and lifestyle.
Moreover, the larger store format allows visitors to explore product features firsthand. By combining product trials with a relaxing environment, Duroflex aims to make mattress shopping more informed and engaging.
Duroflex Focuses on Experience-Led Retail
Commenting on the launch, Mr. Ullas Vijay, CMO, Duroflex Limited, said:
“Bengaluru continues to be an important market for Duroflex, given the city’s evolving consumer preferences and growing awareness around sleep and wellbeing. With our new Experience Centre in HSR Layout, we are reimagining how consumers discover and experience sleep solutions by bringing together product innovation, personalised guidance and thoughtful design. The inclusion of natural elements such as the indoor waterfall reflects our intent to create a calming environment where consumers can pause, unwind and experience a sense of comfort even before they explore our products. By bringing Duroflex and Sleepyhead together under one roof, we are also making it easier for consumers to discover solutions that suit their individual needs and preferences.”
With this launch, Duroflex continues to expand its experience-led retail strategy. The new store allows customers to explore its products, understand their features and make informed choices.
The opening also supports the brand’s wider focus on sleep, recovery and everyday wellbeing. By bringing product discovery and personalised assistance together, Duroflex aims to improve how consumers shop for sleep solutions.
