SNITCH Launches UNDERPLAY Innerwear, Prices Start at ₹399
SNITCH enters the men’s innerwear market with five styles focused on comfort, fit and function, priced from ₹399 to ₹1,099.
SNITCH, one of India’s leading menswear brands, has expanded into innerwear with the launch of UNDERPLAY. The new collection focuses on comfort, fit and everyday use. It includes five styles, priced from ₹399 to ₹1,099.
With this move, SNITCH expands beyond its core apparel range. The collection combines different fabrics, stretch options and design features. As a result, it caters to both everyday needs and performance-led preferences.
Five Styles for Everyday Comfort
The UNDERPLAY range features five styles, each with its own fabric blend and design details.
Breeze combines 90% cotton and 10% spandex. Available in a pack of three for ₹999, it offers softness, stretch and breathability. Additionally, it features gel-print elastic.
Ease Lite uses nylon/polyamide fabric and costs ₹399 per piece. In comparison, Ease Pro combines 90% nylon and 10% spandex at the same price. It also features jacquard elastic. Both styles focus on softness, breathability and quick-dry performance.
Fuzion features stitchless construction for a smooth feel. Its body fabric combines regenerated cellulose with spandex. The style is available in a pack of three for ₹1,099.
InFuzion, meanwhile, costs ₹799 for a pack of two. Its design combines stitchless construction with feather-light comfort and stretch. It also features an ombre elastic.
SNITCH Expands Its Product Range
Commenting on the launch, Chetan Siyal, CMO and founding member of SNITCH, said, “At SNITCH, we have always focused on understanding how men dress and what they look for in their everyday wardrobe. With UNDERPLAY, we are extending that approach to innerwear, a category where comfort, fit and functionality are just as important as style. Our aim is to offer thoughtfully designed essentials that complement the way our consumers live and dress, while expanding SNITCH into new categories.”
Through UNDERPLAY, SNITCH brings its focus on style and comfort to men’s innerwear. Moreover, the collection offers functional features and varied fabric choices at accessible prices.
The UNDERPLAY collection is now available on the SNITCH website.
