Jockey Launches ‘Feels Like Me’ Women’s Innerwear Campaign
The campaign highlights Jockey’s women’s innerwear range, connecting comfort, fit and style with everyday dressing choices.
Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has launched ‘Feels Like Me’, a new campaign for Jockey’s women’s innerwear range. The campaign celebrates individuality by highlighting how women’s clothing choices change with their activities, outfits and occasions.
Innerwear Designed for Different Moments
A woman’s day can include work, travel, social plans and time at home. Therefore, her innerwear needs may change throughout the day. With ‘Feels Like Me’, Jockey focuses on styles that complement different outfits and everyday activities.
The collection includes seamless bras designed to remain discreet under fitted clothing. It also features styles suited to different necklines, along with everyday options that offer comfort and support. In addition, the range includes designs for more dressed-up occasions.
Speaking about the campaign, Nihal Rajan, Chief Marketing Officer, Jockey India, said: “Today’s woman is constantly evolving, and so are her expectations from what she wears. At Jockey, we believe that comfort is deeply personal, and no single style can define what feels right for every woman or every moment. With ‘Feels Like Me’, we celebrate this individuality while showcasing the breadth of our range, thoughtfully designed to bring together comfort, fit and style. Our endeavour is to be a trusted companion in her everyday journey, giving her the freedom and confidence to feel like herself, whatever the day brings.”
Campaign Celebrates Individuality and Comfort
The campaign brings its message to life through relatable everyday situations. It showcases how different styles from Jockey’s women’s innerwear range can fit naturally into a woman’s wardrobe and lifestyle.
Moreover, the campaign reflects the brand’s focus on evolving consumer needs. By connecting product features with real dressing choices, Jockey aims to make comfort a natural part of women’s daily routines.
Campaign Rollout Across Multiple Platforms
Jockey will promote ‘Feels Like Me’ across outdoor advertising, digital channels, social media and connected platforms. The campaign will also feature influencer collaborations, with lifestyle, fashion and product-focused content.
Through these initiatives, the brand aims to connect individual innerwear styles and their benefits with different occasions and personal preferences.
The new Jockey women’s range is available across India at Jockey Exclusive Outlets, leading multi-brand retail stores, popular marketplaces and the official website, www.jockey.in.
