P&G Loop Showcases Brand Innovations in Mumbai
P&G India brings its brands together for the first time to showcase new products, scientific research and consumer insights.
P&G India has launched P&G Loop – The Creator Collective at Dome @ NSCI SVP, Mumbai. The two-day event brings together thousands of creators, scientists, brand ambassadors and business leaders.
For the first time in India, P&G is showcasing brands from different categories on one platform. As a result, visitors can discover the science and research behind everyday products.
Exploring the Science Behind Everyday Products
P&G believes that innovation begins with understanding consumers and their needs. With this in mind, P&G Loop helps creators learn how the company develops its products.
Visitors can explore interactive brand zones, attend expert talks and take part in masterclasses. Live demonstrations also offer a closer look at the products. In this way, creators can better understand their features and benefits.
Moreover, the event showcases new products from across P&G’s brand portfolio. It also explains how research and consumer insights help the company meet everyday needs.
Kumar Venkatasubramanian, CEO, P&G India, said, “At P&G, innovation begins with a deep understanding of consumers and a commitment to meeting their evolving needs. Guided by our consumer-first belief, we continuously bring together science, research and consumer insights to develop innovations that make a meaningful difference in people’s everyday lives. With P&G Loop – The Creator Collective, we are bringing our portfolio of brands together in India for the first time, creating a unique opportunity for creators to experience the science and thinking behind our products firsthand. We believe these interactions will spark new conversations, deepen understanding of our innovations and help bring the value of our brands closer to consumers.”
Business Leaders and Brand Ambassadors Join the Event
P&G Loop features leaders from the company’s global and Indian businesses. These include Freddy Bharucha, CEO – Beauty, P&G; Oya Öngör, President – IMETA; and David Khoo, Principal Scientist and Director of Scientific Communications at P&G’s Singapore Innovation Center.
Their participation highlights the role of science and research in product development. In addition, they share insights into how brands can respond to changing consumer needs.
Brand ambassadors Rashmika Mandanna, representing Whisper, and Prajakta Koli, representing Venus, also joined the event. Through relatable conversations, they highlight their brands’ values and product benefits.
New Products and Campaigns Across P&G Brands
The event also presents new products and campaigns designed to address everyday consumer needs. Here are the key highlights.
Head & Shoulders Clinical Strength Shampoo
The shampoo contains 1% selenium sulfide to target persistent dandruff. At the same time, its formula aims to maintain scalp moisture while addressing stubborn flakes.
Old Spice Deodorant Stick: “Spray Udega, Stick Tikega”
Old Spice has introduced its deodorant stick as an alternative to conventional sprays. The launch responds to concerns about sprays losing their fragrance within one to two hours.
To highlight the product, the brand uses its signature humour and the campaign line, “Spray Udega, Stick Tikega”. The message focuses on lasting freshness throughout the day.
Vicks VapoSteam Tabs
Vicks VapoSteam Tabs offer a convenient format for steam inhalation. They combine Nilgiri/eucalyptus, menthol and camphor. The product is designed to help adults relieve congestion linked to coughs and colds.
Whisper: “Bindaas” and Product Innovations
Whisper’s Bindaas philosophy reflects its belief that periods should not limit a girl’s daily life. Therefore, the campaign focuses on understanding young women and their changing needs.
Alongside the campaign, the event showcases Choice Ultra, Period Panty and BindazzZ Nights. These products reflect the brand’s focus on period care solutions that fit into women’s lives.
Ariel Power Gel: #FreeTheLemon
Ariel’s #FreeTheLemon campaign challenges the common use of lemons and excessive scrubbing to remove tough stains. Instead, it highlights how Ariel Power Gel is designed to remove tough stains in one wash.
As a result, the campaign shows how product innovation can simplify laundry. It also encourages consumers to move away from unnecessary cleaning steps.
Connecting Brands with Consumers
Through P&G Loop – The Creator Collective, P&G India aims to build stronger connections between its brands and consumers. The event brings science, consumer insights and creative ideas together.
Furthermore, creators get an opportunity to learn about the research behind everyday products. These experiences can encourage more informed conversations about product features and benefits.
Ultimately, P&G Loop highlights the importance of research and consumer understanding in product development. The initiative also reflects the company’s focus on creating products that meet changing consumer needs.
