Nykaaland 4.0 Opens in Delhi with Beauty and Live Music
Nykaaland 4.0 has opened at the NSIC Exhibition Ground in Okhla, New Delhi, bringing together beauty enthusiasts, creators and music lovers for a three-day celebration. Co-produced by Nykaa and BookMyShow Live, the fourth edition combines beauty discoveries, celebrity appearances, interactive experiences and live performances.
Celebrity Appearances Add Star Power
The opening day featured several celebrity appearances across participating beauty brands. Shanaya Kapoor joined the celebrations for Dot & Key, while Taapsee Pannu appeared for Swiss Beauty. Nitanshi Goel also featured in a special session with Mamonde, adding to the event’s celebrity-led experiences.
A Beauty Playground for Enthusiasts
Nykaaland 4.0 brought together homegrown beauty brands and international favourites. Visitors could explore Nykaa Cosmetics, Kay Beauty, Earth Rhythm and Dot & Key, alongside global names such as Rare Beauty, Huda Beauty, TIRTIR and Laneige.
The event offered opportunities to discover new products, explore launches and learn beauty tips. Visitors could also shop for their favourite products while experiencing the brands through interactive activations.
Interactive Experiences at Beauty Town
The Nykaa Play Show added to the opening day’s programme, offering interactive entertainment across Beauty Town. The experience encouraged visitors to engage with the event beyond product discovery and shopping.
Live Music Closes the Opening Day
Music took centre stage during the opening evening, with performances by Girls Girls Girls, Suggahunny, Rabab and Kelcy Starr. The line-up brought an energetic close to Day 1 and added a live entertainment dimension to the beauty-focused festival.
Two More Days of Beauty and Entertainment
The opening day set the tone for the remaining two days of Nykaaland 4.0. With beauty discoveries, celebrity appearances, interactive brand experiences and live music, the festival continues to bring beauty and entertainment together in one immersive setting.
