ZOORI Begins Retail Expansion in Hyderabad
ZOORI, a natural diamond jewellery brand with over 20 years of manufacturing experience, has opened its first retail store in Somajiguda, Hyderabad. Located on Raj Bhavan Road, the store marks the start of the brand’s national expansion.
ZOORI aims to open 25 stores across India within a year. First, the brand plans to open four outlets in Hyderabad over the next three months.
Founders Sai Vineeth, Mahesh Choudhary and Ankush Surana inaugurated the store. Franchisee owners Sridhar Bonala, Chandrahas Innamuri and Suresh Kumar Ennamuri also attended the launch with the brand’s leadership team.
Natural Diamonds and Contemporary Designs
ZOORI offers natural diamond jewellery, genuine gemstones and gold jewellery. Its collections include BIS-hallmarked gold jewellery and IGI-certified diamond jewellery in 18KT, 14KT and 9KT.
The brand focuses on lightweight, minimal and versatile designs. These pieces suit everyday wear as well as special occasions. Through this approach, ZOORI aims to make natural diamond jewellery a part of daily life.
Mahesh Choudhary, Founder, ZOORI, said, “The showroom has been conceptualised to reflect the aspirations and preferences of today’s customers. The brand’s distinctive ambience extends beyond the main showroom to the VIP lounge, ensuring a consistent experience across every space. This design philosophy will be replicated across our upcoming outlets as we expand our retail footprint”.
Customer Benefits and After-Sales Support
ZOORI aims to build lasting relationships with its customers. Its customer-care programme offers several benefits, including:
- Free lifetime maintenance
- A 20-day return policy
- Lifetime diamond exchange
- Membership and loyalty benefits
- Insurance options
- Customer support through phone, WhatsApp and email
These services aim to give customers greater confidence when buying jewellery. Moreover, they help the brand maintain customer relationships beyond the initial purchase.
The franchisee owners of the Somajiguda outlet, Sridhar Bonala, Chandrahas Innamuri and Suresh Kumar Ennamuri, said, “We are delighted to be part of ZOORI’s exciting journey and contribute to its ambitious growth story. The brand’s strong manufacturing legacy, commitment to quality and transparency, and customer-first philosophy give us immense confidence in its vision. We look forward to building lasting customer relationships, establishing a strong presence in our market, and playing a meaningful role in taking ZOORI to greater heights as it expands across India”.
ZOORI Plans 25 Stores Across India
India’s jewellery market continues to see demand for lightweight designs that suit everyday wear. At the same time, traditional jewellery remains important for weddings and special occasions. ZOORI aims to serve both needs through contemporary designs and natural diamonds.
Sai Vineeth, Founder, ZOORI, said, “Our vision is to build a jewellery brand that customers trust not just for the products they purchase, but also for the experience and relationship they enjoy with us. We are focused on combining quality, contemporary design and transparency with meaningful customer benefits, making natural diamond jewellery an integral part of everyday life”.
The brand will first focus on expanding its presence in Hyderabad. It then plans to enter major markets across India. In addition, ZOORI intends to launch an online platform to support its physical stores and reach customers nationwide.
Ankush Surana, Founder, ZOORI, said, “The brand has adopted an ambitious expansion roadmap to establish a strong presence across India. Following the Hyderabad launch, it plans to open three additional outlets in the city over the next three months before expanding into major markets nationwide. ZOORI also plans to launch an online platform to complement its physical stores, creating an integrated retail experience and making its everyday luxury collections accessible to customers across India”.
With its manufacturing experience, modern designs and customer-first approach, ZOORI aims to grow into a trusted jewellery retail brand. Its expansion plan also seeks to make natural diamond jewellery more accessible to customers across India.
