ASICS Marks 150-Store Milestone in India with Third COCO Store in Jaipur
ASICS, the global Japanese sportswear brand, has marked a major milestone in India with the opening of its 150th store and third Company-Owned, Company-Operated (COCO) store at Pacific Mall, Mansarovar, Jaipur.
Spanning 1,508 sq. ft., the new store brings ASICS’ global retail concept to Rajasthan. It offers a wide range of products across Performance Running, SportStyle, Core Performance Sport and Apparel.
Bringing ASICS’ Global Retail Concept to Jaipur
The Jaipur store offers an experience designed to help consumers explore ASICS across performance and lifestyle categories. For instance, customers can understand their individual foot needs through Foot ID. They can also explore products suited to running, training and everyday wear.
As a result, the store offers a more informed and immersive way to engage with the brand. This approach reflects ASICS’ evolving retail philosophy, bringing its performance heritage and growing lifestyle relevance together under one roof.
ASICS Highlights Its Retail Growth in India
Speaking on the occasion, Mr. Rajat Khurana, Managing Director, ASICS India & South Asia, Executive Officer, ASICS Corporation, said, “India’s sportswear market is evolving rapidly, with consumers increasingly looking at sportswear brands for how they fit into everyday life and culture. At ASICS, this shift is shaping how we think about our retail presence, where performance, sports and lifestyle increasingly come together in one brand experience. Reaching 150 stores in India with the launch of our third COCO store in Jaipur is an important milestone in this journey. As we continue to grow, our focus is on creating retail spaces that are distinctive, relevant and rooted in our philosophy of ‘Sound Mind, Sound Body’, while reflecting how consumers live, move and engage with sportswear today.”
The opening marks another step in ASICS’ continued expansion across India. Moreover, the 150-store milestone reflects the brand’s investment in strengthening its retail network and reaching more consumers.
With the Jaipur launch, ASICS continues to bring its global retail standards to key Indian markets while connecting its sports performance expertise with changing consumer lifestyles.
