The multi-property campaign brings together 200+ beauty, wellness and lifestyle brands with 20+ experiential activations across DLF Malls
DLF Malls has announced the third edition of BeYOUtiful, its flagship beauty-led campaign. The campaign runs from 25 September to 11 October 2026 across DLF Mall of India, Noida; DLF Promenade, Delhi; DLF Avenue, Delhi; DLF Midtown Plaza and DLF Summit Plaza.
The campaign aims to redefine beauty retail through discovery, experimentation and personalised experiences.
As beauty consumers increasingly seek expert advice and hands-on experiences, BeYOUtiful creates spaces where visitors can discover and explore products beyond the traditional retail transaction.
200+ Beauty and Lifestyle Brands Participate
The 2026 campaign brings together 200+ participating brands and more than 20 brand-led events and experiences.
The campaign combines on-ground activations with digital amplification and influencer engagement. Leading beauty and personal care brands taking part include Sephora, Nykaa Luxe, M·A·C, TIRA, SS Beauty, Armani Beauty, Bobbi Brown and KIKO, among others.
As a result, visitors can explore a wide range of beauty and wellness products across DLF Malls.
Experiential Beauty Activities Across DLF Malls
BeYOUtiful 2026 offers an experiential calendar designed to encourage discovery and participation.
Consumers can take part in:
- Signature Glam Masterclasses
- Fragrance Layering sessions
- Grooming for Men
- Ayurvedic Skincare Consultations
- Wellness Experiences
- Beauty Crawls
- Hair Consultations
- Brand-led beauty experiences
In addition, consumers can earn 3X loyalty reward points during the campaign, adding further value to their shopping experience.
DLF Malls Focuses on Beauty Discovery
Ms. Pushpa Bector, Group Executive Director & Business Head, DLF Retail, said:
“With the third edition of BeYOUtiful, DLF Malls is continuing to create experiences that go beyond retail and foster meaningful consumer connections. Beauty today is about discovery, self-expression, experimentation and finding what works for you. Through BeYOUtiful, we are bringing together leading brands, experts and immersive experiences to create an environment where consumers can explore, learn and engage in a more meaningful way. This is also reflective of our larger vision for retail, where our malls evolve into lifestyle destinations that offer consumers compelling reasons to discover, participate and return.”
Bringing Physical Beauty Discovery Back
Digital platforms and creator-led conversations now play a major role in beauty discovery. However, BeYOUtiful places physical discovery at the centre of the experience.
Visitors can touch and test products while learning directly from beauty experts. They can also explore products through personalised interactions.
For participating brands, the campaign creates opportunities to drive product discovery, trial and consideration. These interactions can also help brands build stronger relationships with consumers.
Strengthening DLF Malls as Beauty Destinations
BeYOUtiful goes beyond driving footfall. The campaign also aims to strengthen DLF Malls’ position as a premium beauty and lifestyle destination.
At the same time, it seeks to build stronger consumer engagement and brand affinity. The campaign is also designed to generate earned media and social conversations around beauty, wellness and self-expression.
Celebrating Individuality Through Beauty
At its core, BeYOUtiful celebrates individuality.
The campaign creates a space where consumers can explore beauty through personal choice, confidence and self-expression. Through discovery and participation, DLF Malls aims to make beauty retail a more engaging and personalised experience.
