Bobbi Brown India Celebrates Festive Lip Artistry
Bobbi Brown India has unveiled Always in Luxe, a festive campaign celebrating statement lips, colour and personal style.
Fronted by Brand Ambassador Tara Sutaria, the campaign highlights the brand’s iconic Luxe Lipsticks alongside the new Lip Tint Liner.
The campaign focuses on the role of lip colour in festive dressing. From daytime gatherings to evening celebrations, Bobbi Brown encourages consumers to choose shades that reflect their individual style.
Tara Sutaria brings her own perspective to the campaign. Known for her polished style, she appears in a film that captures her getting ready for festive occasions.
Tara Sutaria, Brand Ambassador for Bobbi Brown India, says: “There’s something about the festive season that makes getting ready feel special — dressing up, celebrating with the people you love and having an excuse to make a little more of every look. For me, lip colour is often that finishing touch that brings everything together. I love how a soft tint can feel effortless for a daytime celebration, while a rich, statement lip can transform a look for a festive evening. It’s about having fun with colour, dressing for the moment and finding those little details that make every celebration feel your own.”
Luxe Lipsticks Take Centre Stage
Bobbi Brown is bringing its iconic Luxe Lipsticks into the festive spotlight.
The lipsticks offer rich, colour-true payoff with a satin finish and up to 10-hour moisture. The skincare-infused formula adds a luxurious feel while delivering bold colour.
This season, Downtown Plum and Hibiscus take centre stage. The shades are designed to complement a range of skin tones and add a sophisticated finish to festive looks.
New Lip Tint Liner Adds Definition
Alongside the Luxe Lipsticks, Bobbi Brown is launching its new Lip Tint Liner.
The liner lines, fills and tints the lips in one step. Its water-based formula contains 97% skin-caring ingredients, including hyaluronic acid and glycerine.
Specialised staining pigments provide sheer, buildable colour while enhancing the natural tone of the lips.
The Lip Tint Liner comes in six shades. It also features a tapered felt applicator with a ball tip for precise and even application.
Furthermore, the formula offers up to 15-hour wear. It is smudge-resistant, transfer-resistant, non-feathering and non-bleeding.
Consumers can wear the liner alone or layer it under Luxe Lipstick. This gives users more flexibility when creating festive lip looks.
Lip Tint Liner Launches Across India
The new Lip Tint Liner launches on 1 October 2026 in six shades at an MRP of ₹2,500.
It will be available at standalone Bobbi Brown stores across India. Consumers can also shop the product in-store and online through Nykaa, Shoppers Stop and Sephora.
In addition, the Lip Tint Liner will be available online through Myntra and Tira.
With Always in Luxe, Bobbi Brown combines an established lipstick favourite with a new lip-defining product. The campaign positions lip colour as an important finishing touch for festive beauty and personal expression.
