Jennifer Winget and Ekatra Jewels Present NOT JUST ONE Solitaire Collection

The actor and co-creator brings her personal perspective to seven solitaire shapes, each representing a different facet of the same woman

Actor Jennifer Winget has entered a new creative space with Ekatra Jewels as the co-creator of NOT JUST ONE, a solitaire jewellery collection inspired by her personal relationship with jewellery, individuality and style.

After two decades of portraying diverse women on screen, Winget has now brought that experience into jewellery design, moving beyond being the face of a campaign to actively participating in the creation of a collection. From choosing the diamond shapes to considering proportions, settings and how individual pieces sit on the hand, she has been closely involved throughout the creative process.

The collection features seven diamond shapes, with each representing a distinct quality that can exist within the same woman. Round represents Confidence, Marquise represents Courage, Heart represents Nurturing and Love, Pear represents Curiosity and Creativity, Oval represents Clarity and Mindfulness, Emerald represents Drive, and Multi shape represents Authenticity.

Rather than presenting these as seven different identities, NOT JUST ONE celebrates the multiple dimensions of a single woman and the freedom to express different sides of oneself.

“I’ve always tried not to stay in one box… as an actor, or as a person. I don’t think any of us are just one thing. We’re constantly changing, growing and discovering different sides of ourselves, and that’s what inspired NOT JUST ONE.” said Jennifer Winget.

Winget’s approach to jewellery also influenced the collection’s versatility. She prefers pieces that can become part of an everyday wardrobe rather than being reserved exclusively for special occasions. Reflecting this philosophy, NOT JUST ONE includes rings, earrings, pendants, bracelets, studs and drops that can be worn separately or styled together across the different shapes.

Ekatra’s proprietary hollow gold construction has been incorporated to keep the pieces lightweight and comfortable for everyday wear.

“Each shape in the collection represents a different part of who we are ,who we were, who we’re becoming, and everything in between.

Jewellery is personal. For me, it should feel like an extension of you….whoever you choose to be that day. Much like acting, where I step into different characters and discover a different side of myself with every role.” said Winget.

The collection’s campaign further explores the seven shapes through different moods, emotions and everyday situations. Instead of presenting each shape as an independent identity, the campaign highlights the qualities and experiences associated with each one while reinforcing the central idea of embracing multiple facets of oneself.

“And with NOT JUST ONE, I didn’t want to simply be the face of a collection. I wanted to create one. Acting will always be my passion. Creating jewellery is something I’m discovering and loving in a completely different way. Because who says you have to be only one thing? I certainly don’t think any woman is.” said Winget.

The collaboration combines Winget’s creative direction with Ekatra’s expertise in lab-grown diamonds and fine jewellery craftsmanship. According to the brand, every diamond in NOT JUST ONE is grown, cut and finished in-house through its farm-to-finger model.

The collection features Type IIa diamonds, which Ekatra describes as the rarest form of diamond, accounting for approximately two per cent of diamonds globally. It also incorporates Ekatra’s Shristi Ratna™ cut, which holds a granted design patent in India.

For Winget, the use of grown diamonds complements the collection’s broader message around intentionality and personal choice.

“I liked the idea of a diamond that is created with intention. There is something quite meaningful about that for me. So much of who we become is shaped by the choices we make, the things we build and the experiences we go through. The idea of creating something with purpose felt very aligned with what this collection is trying to say about women,” said Winget.

The partnership reflects Ekatra’s broader approach of collaborating with women as co-creators rather than traditional brand ambassadors. Named after the Sanskrit word meaning “together” or “coming together”, Ekatra’s philosophy centres on bringing different perspectives, aesthetics and creative voices into the jewellery-making process.

Its wider group of women collaborators includes Apoorva Mukhija, Pragya Kapoor and Jennifer Winget.

Pavitra Gandhi, Founder, Ekatra Jewels, said, “Jennifer didn’t want to be the face of a collection. She wanted to make one. That is the only kind of partnership we are interested in, women coming together to build, which is what the word has always meant.”

NOT JUST ONE is available at ekatrajewels.com and Ekatra counters.