Clock Out, Color In: Lakmē Hosts The Crayon Café

Lakmē brings colour and creativity to life with an interactive, play-inspired experience celebrating the new Lakmē 9to5 Forever Matte Lip Crayon

Lakmē celebrated the launch of its new Lakmē 9to5 Forever Matte Lip Crayon by bringing nostalgia and creativity into the beauty space with The Crayon Café, an immersive post-work experience designed to help guests unwind and reset.

Hosted on 5 and 6 September at Carter Road, Mumbai, the experience paired lip crayons with art crayons, encouraging guests to step away from their phones and rediscover the simple pleasure of creating purely for fun. The interactive café featured art activities, playful experiences, vibrant food and beverages, and exclusive gifts.

Dressed in chic denim-on-denim looks, guests participated in activities including personalised keepsake customisation, lip-crayon charm making, caricature drawing and photo opportunities. The experience culminated at the Lakmē 9to5 Forever Matte Lip Crayon zone, where guests discovered the new range and received a curated kit to continue the creative experience at home.

For years, Lakmē 9to5 has represented the ambition, confidence and individuality of the working Indian woman. With changing lifestyles and evolving definitions of work and personal time, the brand is now reimagining everyday matte lips to complement every phase of the day, from the 9-to-5 workday to the 5-to-9 window of creativity and personal expression.

The new Lakmē 9to5 Forever Matte Lip Crayon combines high-performance colour with a focus on comfort and care. Enriched with Vitamin C and a moisture-rich crème base, its retractable format delivers intense, one-stroke pigmentation with up to eight hours of hydrated, weightless wear.

Available in 20 versatile shades suited to Indian skin tones, ranging from Edgy Nude to Ambition Red, the collection is designed to transition seamlessly from daytime looks to evening self-expression.

Speaking on the launch, Ashwini Rao, Vice President, Lakmē, said:

“At Lakmē, we’ve always believed that beauty must evolve alongside the dynamic lives women lead. The Lakmē 9to5 Forever Matte Lip Crayon reflects exactly that philosophy – bringing together bold, long-lasting color, creativity, and self-expression with the comfort and care today’s woman expects from her everyday essentials. But beyond the product, this campaign celebrates something equally meaningful: the importance of the 5-to-9 window. In a world where women are constantly balancing responsibilities, we wanted to champion the moments they carve out for themselves to unwind, create, and reconnect with what brings them joy. The Crayon Café is our way of bringing this vision to life – inviting everyone to step into a nostalgic space where picking up a crayon becomes a rewarding act of self-care.”

Created for women who move between ambition and self-expression, the Lakmē 9to5 Forever Matte Lip Crayon reflects the brand’s vision of beauty that keeps pace with every part of the day, from the confidence of 9-to-5 to the creativity of 5-to-9.

The Lakmē 9to5 Forever Matte Lip Crayon is available through the Lakmē website, leading marketplaces and retail stores across India.