Cadiveu Professional Expands Luxury Haircare Range in India
Cadiveu Professional, a Brazilian haircare brand, has expanded its portfolio in India with the launch of Blonde Reconstructor and Repair Solution, two treatment ranges developed for professional salon use and at-home maintenance.
The new launches mark another step in Cadiveu Professional’s India journey, bringing professional haircare formulations and Brazilian technology to salons and consumers across the country.
Blonde Reconstructor for Blonde and Chemically Treated Hair
Developed for blonde, bleached and chemically treated hair across different types and textures, Blonde Reconstructor is designed to address concerns including breakage, porosity, frizz, brassiness and greening associated with swimming pool exposure.
Powered by Pearl Shield Technology, the range incorporates ingredients including Ocytyl Restore and Pearl Protein. Its professional collection includes Clarifying Shampoo, Fiber Filler Mask, pH Balancing Mask, Unbroken Blonde and Leave-in Blonde Lock.
The homecare range comprises Blonde Keeper Shampoo, Reconstructive Mask, Acidic Mask and Leave-in Block Lock, allowing consumers to maintain salon treatments at home.
The homecare range is priced from INR 2,025 onwards across multiple categories, while the professional range is available through leading salons across India.
Repair Solution Targets Damaged Hair
Complementing Blonde Reconstructor is Repair Solution, an intensive treatment designed to reset hair damage in 10 minutes while helping improve strength, softness, shine and sealed ends.
The treatment claims 95% instant recovery and 90% less hair breakage. It is powered by Reset Pro Technology and contains ingredients including Amaranth Protein, Ceramides, Chia Seed and Flax Seed, formulated to restore damaged hair fibres, strengthen the hair structure and help protect against future damage.
The professional collection includes Shampoo, Repairing Shot, Conditioner, Intense Repair Mask and Repair Addiction Fluid. The homecare range features Power Protein, Sulphate-Free Shampoo, Conditioner, Repairing Mask and Repair Addiction Fluid.
The homecare range is priced from INR 2,025 onwards, with the professional collection available at leading salons across India.
Speaking on the launch, Rayed Merchant, Director, SSIZ International, said, “Today’s consumers are looking for solutions that not only enhance the appearance of their hair but also restore its health from within. With Cadiveu Professional’s Blonde Reconstructor and Repair Solution, we are bringing globally trusted professional innovations to India that empower salons to deliver transformative hair repair while enabling consumers to maintain those results at home.”
Bridging Salon Treatments and At-Home Care
With the introduction of Blonde Reconstructor and Repair Solution, Cadiveu Professional is strengthening its presence in India’s evolving beauty and haircare market.
The two ranges are designed to bridge professional salon treatments with at-home maintenance, giving salons treatment-focused solutions while enabling consumers to continue their haircare routines beyond the salon.
The Blonde Reconstructor and Repair Solution ranges are now available through leading salons and e-commerce platforms across India.
