PYIE Announces European Debut at IFA 2026
Backed by Intex’s legacy, PYIE will showcase its design-driven technology vision at IFA 2026 in Berlin from 4 to 8 September.
PYIE, a technology and design-driven innovation ecosystem backed by the credibility, infrastructure and legacy of Intex, has announced its participation at IFA 2026, one of the world’s largest platforms for consumer electronics and technology innovation. The event will take place in Berlin, Germany, from 4 to 8 September 2026.
The announcement follows PYIE’s debut at CES 2026 earlier this year, where the brand received recognition from global brands, technology enthusiasts and industry leaders. Building on that momentum, IFA 2026 represents the next step in PYIE’s international journey and provides a platform to strengthen its engagement with the global technology community.
PYIE Marks European Debut
At IFA 2026, PYIE will connect with global brands, technology enthusiasts, industry leaders and retailers from more than 130 countries, presenting its vision for a design-led innovation ecosystem that combines global technology standards with the scale and manufacturing capabilities associated with the Intex legacy.
PYIE will be among a select group of Indian brands participating at IFA 2026, highlighting its ambition to represent Indian innovation on an international platform.
The participation forms part of PYIE’s broader strategy to establish itself as an international technology and design brand while expanding its engagement with global markets, partners and communities shaping the future of consumer technology.
“Ishita Bansal, Founder and CEO, PYIE, said, “IFA 2026 marks an important step in PYIE’s journey to establish itself as a credible, design-first technology brand on the world stage,” said Ishita Bansal, Founder and CEO, PYIE. “Backed by Intex’s legacy of trust, infrastructure, and scale, we are building an ecosystem that brings together global innovation and local relevance. Our presence at IFA reflects our commitment to bringing world-class technology and design sensibility to consumers everywhere, while strengthening India’s capacity to design and create technology for the world.””
PYIE at IFA 2026
At IFA 2026, PYIE will present its design philosophy and innovation roadmap, offering global industry professionals, retail partners and technology enthusiasts an early look at the direction of its growing ecosystem.
The showcase will demonstrate how PYIE is building on Intex’s decades-long legacy while developing technology intended to be globally relevant and locally grounded.
Through its participation, PYIE also aims to initiate conversations with international stakeholders around distribution, collaboration and long-term partnerships as it expands beyond the Indian market.
Visit PYIE at IFA 2026
Industry professionals, media representatives and technology enthusiasts can visit the PYIE booth at IFA 2026 to explore the brand’s design philosophy and technology vision.
Location: Hall 5.2, Stand 231, Messe Berlin
Dates: 4–8 September 2026
