Allen Solly Juniors Partners with India’s First Toddler Techno Concert
The association with DJ Lenny Pearce’s Toddler Techno Tour brings music, fashion, play and self-expression together for children aged 3–8 and their parents.
September 2026: Allen Solly Juniors partnered with the Toddler Techno Tour, a first-of-its-kind music experience presented by international artist DJ Lenny Pearce for children aged 3–8 and their parents. The tour recently travelled to Delhi and Bengaluru, bringing together music, play and self-expression in an experience created specifically for young audiences.
As part of the Toddler Techno experience, Allen Solly Juniors brought its distinctive approach to kidswear to the tour through a special range of rave-inspired merchandise. Designed around the playful energy of the event, the collection allowed young attendees to personalise their experience through fashion.
The association reflects Allen Solly Juniors’ focus on recognising that children have their own personalities, preferences and individual ways of expressing themselves. Through the Toddler Techno Tour, the brand explored this idea beyond the traditional retail environment, bringing fashion, music and play together in an experience centred on children.
Commenting on the association, Richa Pai, Chief Business Officer, Allen Solly, says, “At Allen Solly Juniors, our focus has been on understanding how children express themselves and creating products and experiences that resonate with their world. Our association with Toddler Techno Tour allows us to engage with children and parents beyond the traditional retail environment, bringing together fashion, music and self-expression in a way that feels relevant to them. As a brand, we see this as an opportunity to build a deeper connection with our consumers and be part of the moments that matter to them, while continuing to create experiences that encourage children to explore their individuality and have fun being themselves.”
Bringing the Allen Solly Juniors Community Together
The brand also extended the experience to its community, with selected Allen Solly Juniors customers across Delhi and Bengaluru receiving an opportunity to attend the Toddler Techno Tour.
In each city, three children also had the opportunity to meet DJ Lenny Pearce, adding a personal element to the experience for young attendees.
Reimagining Children’s Events
Created for children between the ages of 3 and 8 and their parents, the Toddler Techno Tour presented a new format for children’s entertainment. Rather than recreating an adult experience for a younger audience, the event placed children at the centre of the experience, giving them opportunities to dance, dress up, discover and enjoy the event alongside their families.
For Allen Solly Juniors, the association represents an opportunity to participate in an experience designed around children’s individuality. From choosing a favourite look and adding personal touches to dancing to the music, the Toddler Techno Tour encouraged children to express themselves freely and enjoy the experience in their own way.
