Palmonas Launches Platinum-Plated Silver Jewellery Collection

Palmonas has introduced its new Platinum Plated Silver Jewellery Collection, combining the authenticity of 925 sterling silver with the refined finish of platinum. The collection aims to offer consumers a premium take on silver jewellery while retaining the accessibility and versatility of the category.

Crafted from 925 sterling silver, each piece undergoes PPS electroplating (Precision Plating System) and is finished with up to 1 micron of platinum plating. The process gives the jewellery a bright white platinum-like finish while providing added protection against tarnishing and scratches. The collection is also hypoallergenic and designed to be suitable for sensitive skin.

The launch stems from Palmonas’ effort to bridge the gap between the everyday appeal of authentic silver and the elevated look associated with platinum. Following extensive research, testing and trials, the brand developed a process intended to offer consumers an enhanced silver jewellery experience.

With more than 400 designs, the collection spans bracelets, necklaces, earrings, rings and anklets. The range is designed to cater to both everyday styling and special occasions, offering consumers multiple ways to incorporate platinum-plated silver into their jewellery wardrobes.

Pallavi Mohadikar, CEO & Founder, Palmonas, said, “This collection came from a desire to push the boundaries of what silver jewellery could be. Silver already has authenticity, value and a strong place in the Indian jewellery market, while platinum represents a more premium and elevated finish. We saw an opportunity to bring these two worlds together. After extensive research, testing and trials, we developed a process that allows us to create jewellery that retains the authenticity of 925 sterling silver while offering the distinctive bright white finish of platinum. This launch reflects our larger approach at Palmonas—to look at familiar categories differently and create innovations that respond to how the modern consumer wants to wear jewellery today’’

The new collection reflects Palmonas’ focus on reimagining conventional jewellery categories through product innovation and designs aligned with the evolving preferences of Indian consumers.

The Palmonas Platinum Plated Silver Jewellery Collection is now available through the brand’s website and retail stores.