Innisfree Launches Vitamin C Brightening Mask-to-Foam Cleanser
Innisfree has expanded its skincare portfolio with the launch of Vitamin C Brightening Mask-to-Foam, a 2-in-1 cleanser that combines the benefits of a wash-off mask and daily facial cleanser in a single step.
Designed for consumers seeking simpler yet effective skincare routines, the innovative formula starts as a rich, stretchy gelato-like mask that helps lift impurities, excess sebum, sunscreen and everyday makeup. When massaged with warm water, it transforms into a gentle foam that cleanses the skin while leaving it feeling smooth and refreshed.
The formulation contains 30% oil-based cleansing agents to help dissolve sunscreen, makeup and impurities while offering a low-friction cleansing experience. Vitamin C, Tangerine Water, Green Tea Enzyme, AHA and PHA work together to brighten the appearance of skin, refine texture and promote a smoother, more radiant-looking complexion. Coconut-derived surfactants support gentle cleansing, while orange, lemon and bergamot oils add a fresh citrus experience.
The mask-to-foam format offers two ways to use the product. For daily cleansing, it can be applied to dry skin, massaged to melt away makeup and sunscreen, followed by water to create a soft foam before rinsing. Alternatively, users can leave it on dry skin for one minute before adding water for a quick brightening reset.
Available in 30g and 120g sizes, the Innisfree Vitamin C Brightening Mask-to-Foam is priced at ₹380 and ₹1,300, respectively. The product is available online through Nykaa, Tira, Myntra and Amazon.
By combining cleansing, makeup and sunscreen removal with brightening and skin-refining benefits, Innisfree’s latest launch offers a convenient alternative to multi-step cleansing routines.
