H&M Celebrates 25 Years of Dil Chahta Hai with Exclusive Collection
H&M is marking the 25th anniversary of Bollywood classic Dil Chahta Hai with an exclusive fashion collection created in collaboration with Excel Entertainment. Inspired by the film’s enduring cultural influence, memorable visuals and distinctive style, the capsule collection will launch across India on 27 August 2026.
The collection draws inspiration from the film’s iconic aesthetic and its portrayal of friendship, individuality and youthful self-expression. Featuring graphic T-shirts across H&M’s men’s and women’s ranges, the collection incorporates bold designs in black, off-white and red, with references to recognisable elements from the film, including the iconic Chapora Fort.
The collaboration brings together H&M’s contemporary fashion approach with the nostalgia and cultural legacy of a film that continues to resonate with audiences 25 years after its release.
Helena Kuylenstierna, Director, H&M India, said the collection celebrates a Bollywood classic that has connected with audiences across generations while giving fans an opportunity to reinterpret its nostalgia through contemporary fashion.
Commenting on the collaboration, Excel Entertainment founders Ritesh Sidhwani and Farhan Akhtar described Dil Chahta Hai as more than a film, highlighting its lasting influence on friendship, lifestyle and self-expression. They noted that fashion, music and individuality have always been integral to the film’s identity, making the H&M collaboration a natural way to revisit its spirit 25 years later.
The Dil Chahta Hai x H&M collection starts at INR 1,499 and will be available from 27 August through H&M’s online platform and select stores across India.
H&M entered India with its fashion and lifestyle offering and currently operates 74 stores across 32 cities, alongside its online presence through H&M’s website, Myntra and Nykaa.
