Heimtextil is expanding its Bed, Bath & Living segment with the launch of ‘Comfort & Connect’, a dedicated exhibition area located in the foyer of Hall 5.1. Building on the success of the ‘Sleep & Meet’ concept, the new space is designed to connect premium bed, bath, and lifestyle brands with international buyers in a convenient, central location.
The newly introduced area has already attracted participation from renowned brands including Auskin Europe, Essenza Home, Formesse, Hermann Biederlack, Ibena Textilwerke, Sprügel Hometex, Stuco, and Zoeppritz, with several exhibitors returning to Heimtextil after an extended absence.
Margit Herberth, Director of Heimtextil, said the new concept creates an efficient platform where exhibitors benefit from greater visibility while buyers gain easy access to leading suppliers. She noted that the positive response reflects the industry’s demand for internationally focused business platforms, particularly during challenging market conditions.
Targeted at specialist bedding retailers, hospitality professionals, contract furnishing decision-makers, and international buyers, Comfort & Connect will showcase bed and bath textiles, decorative cushions, and home accessories. Its location also provides seamless access to the broader Bed, Bath & Living sections in Halls 5.0 and 5.1, as well as the Smart Bedding area in Hall 4.0.
Alongside this addition, Heimtextil will once again host ‘Sleep & Meet’ in partnership with the Matratzen-Industrie e.V. association. Located in Hall 4.0, the area will feature leading mattress and sleep solution brands, including Auping Germany, Bettwaren Stendebach, Dormiente, EuroComfort Group (Badenia, Brinkhaus, Lück and Schlaraffia), f.a.n. frankenstolz (Heinrich Häussling and Centa Star), Hüsler Nest, Paar Matratzenfabrik, and Schwarzwald Schlafsysteme.
Together, Comfort & Connect and Sleep & Meet strengthen Heimtextil’s position as a comprehensive sourcing destination, offering retailers and industry professionals expanded opportunities to explore the latest innovations in home textiles, bedding, and sleep systems.
