GBTL (Grasim Bhiwani Textile Limited) has launched FLO Memory Stretch, a premium fabric brand for modern suiting. The brand focuses on fabric recovery, not just stretch. It aims to help garments retain their shape, comfort and appearance after movement.
GBTL unveiled the collection at an exclusive preview at JW Marriott, Juhu, Mumbai. The event brought together textile professionals, business partners and industry experts to explore the new fabric technology.
FLO Memory Stretch Meets Modern Lifestyle Needs
Today, people move between work, travel, leisure and celebrations. GBTL developed FLO Memory Stretch to meet these changing needs.
Unlike fabrics that focus mainly on elasticity, FLO Memory Stretch aims to retain its shape after stretching. This helps garments maintain their appearance and comfort throughout the day.
Rebound Tech™ Powers Fabric Recovery
At the heart of FLO Memory Stretch is Rebound Tech™, a proprietary technology developed through years of research and engineering.
The technology allows fabric to move naturally with the wearer. It then helps the material return close to its original form. This process supports better shape retention, comfort and long-lasting performance.
Six Categories for Different Occasions
Crafted in Paris and engineered in India, the collection covers six lifestyle categories:
- Business
- Everyday
- Travel
- Leisure
- Party
- Wedding
Each category offers a balance of comfort, function and style. All six also feature the recovery performance that defines the FLO brand.
GBTL Highlights the Vision Behind FLO Memory Stretch
At the launch, Mr. Sanjay Srivastava, Vice President & Brand Sales Head – FLO, explained the thinking behind the collection.
“Every stretch fabric has spent years asking one question – how far can it stretch? We believed the industry had forgotten to ask the more important one: what happens after the stretch? FLO Memory Stretch is a brand born from that question. Powered by Rebound Tech, it has been created to redefine performance — not by how much a fabric moves, but by how confidently it returns. This is not merely a new fabric; it is a new benchmark for occasion wear.”
Mr. Rajendra V. Agarwal, Managing Director & Group Mentor, Donear Group, also shared the wider vision behind the launch.
“True innovation begins by understanding how people live, not simply how products are made. Today’s consumers move effortlessly between multiple occasions, and they expect their clothing to move with them. FLO Memory Stretch represents years of research, engineering and craftsmanship, and reflects our commitment to creating meaningful innovations that generate long-term value for our customers, our trade partners and the industry as a whole.”
Technical Presentation Explains Rebound Tech™
The event featured a technical presentation by Mr. Sushil Hada, PPC Head, GBTL. He explained the research and material science behind Rebound Tech™.
His presentation highlighted the role of recovery in fabric performance. Rather than focusing on stretch alone, the technology aims to help garments retain their structure, drape and appearance during extended wear.
Tailoring Expertise Adds a Practical Perspective
Mr. Ujjwal Savla, founder of Threadsmith and a Savile Row-trained bespoke tailor, shared his views on modern tailoring.
He discussed how new fabric technologies are shaping contemporary tailoring. He also highlighted the role of specialised construction and finishing techniques in helping performance fabrics such as FLO Memory Stretch deliver their full potential.
GBTL Introduces FLO CAST Fashion Forecasting Journal
Alongside FLO Memory Stretch, GBTL introduced FLO CAST, a biannual fashion forecasting journal created by a fabric brand. The journal aims to support retailers, designers and manufacturers as they plan future collections.
FLO CAST covers several areas, including:
- Global colour trends
- Fabric directions
- Silhouettes
- Styling movements
- Changing consumer preferences
The inaugural edition covers fashion trends from July 2026 to January 2027.
FLO CAST Looks Ahead to Future Fashion Trends
Aakash Mishra, AVP – Marketing, Donear Group, explained the purpose of the new journal.
“Fashion has always looked ahead. We believe the fabric industry should do the same. FLO CAST is our commitment to giving retailers, designers and creators not just products to sell, but perspectives to build upon. If FLO Memory Stretch represents how fabrics should perform tomorrow, FLO CAST represents where fashion is headed next. Together, they reflect our belief that innovation should inspire not only what we wear, but how we think about fashion.”
FLO Memory Stretch Moves Towards Trade Launch
Following the preview, FLO Memory Stretch will move towards its official trade launch. Retailers, wholesalers and dealers will then have the opportunity to experience the fabric technology firsthand.
With its focus on fabric recovery, occasion-based performance and design, GBTL aims to set a new benchmark for premium stretch fabrics. The launch also highlights the company’s focus on textile innovation and changing consumer needs.
