Homegrown footwear brand YOHO has introduced “The One With The Shoes,” a FRIENDS-inspired footwear collection celebrating Friendship Day with a blend of nostalgia, comfort and contemporary design.
Established in 2021, YOHO has focused on creating footwear that combines everyday comfort with stylish aesthetics. Built around innovation and customer-centric design, the brand offers a wide range of casual and running shoes for men and women while addressing everyday footwear needs through technology-driven solutions. Its signature comfort features and design-led approach continue to strengthen its position among India’s fast-growing footwear brands.
Inspired by one of television’s most beloved sitcoms, the new collection pays tribute to the iconic world of FRIENDS. Leading the launch is a Central Perk-inspired unisex sneaker crafted with denim and designed with removable patches featuring memorable catchphrases such as “How you doin’?” and “Pivot!”, allowing wearers to personalise their footwear.
Prateek Singhal, Founder of YOHO, said, “This collection is an ode to 90s nostalgia. An iconic piece of TV, generations of people, including mine, have grown up watching FRIENDS. We made these shoes to have a chance to carry those memories, while staying comfortable- the foundation of every product we make at YOHO. These are the perfect accessories made for re-unions.”
The collection also includes the “We Were on a Break” sneakers designed for women, inspired by the show’s iconic fashion moments while maintaining the brand’s focus on all-day comfort.
Every pair is equipped with YOHO’s proprietary FootPharma™ Footbed, offering enhanced cushioning and support to ensure lasting comfort throughout the day.
With this Friendship Day launch, YOHO brings together pop culture, personal expression and comfort, giving fans a unique way to celebrate their favourite sitcom while embracing everyday style.
