Indian direct-to-consumer eyewear brand Rawbare has announced a fresh funding round from Teamology Softech and Media Services, marking a significant milestone in its expansion journey. The investment will support the brand’s efforts to strengthen its design-led eyewear portfolio, expand its retail footprint and accelerate its entry into international markets.
The funding brings on board an investor with expertise in communications, technology and brand development, complementing Rawbare’s long-term growth strategy.
“This round is about building Rawbare the right way.” said Affan Ahmad, Founder, Rawbare. “Teamology understands what we are trying to protect, a brand built on design, quality and the trust of the people who wear it. The capital matters, and so does the alignment. We are not in a hurry to be everywhere. We want to be the eyewear brand people choose on purpose.”
The newly raised capital will be utilised across three strategic priorities: enhancing product development and design capabilities, expanding the company’s retail and customer experience network, and establishing the foundation for a carefully planned international expansion into select overseas markets.
Rawbare believes the investment will help strengthen its position while preserving the design quality and customer relationships that have shaped the brand since its inception.
“We built Rawbare in public, one customer and one conversation at a time.” said Ankit Mor, Co-Founder, Rawbare. “This round lets us take that same community and grow it well beyond where we started, into new cities and new markets, without losing what made people trust us in the first place.”
“Bringing the right people around Rawbare has always mattered to me, from our first backers to this round.” said Shahid Javed, Co-Founder, Rawbare. “Teamology is the kind of partner that strengthens the foundation, not just the headline. That is what gives us the confidence to expand with discipline.”
From the investor’s perspective, the partnership reflects confidence in Rawbare’s vision and long-term growth potential.
“We backed Rawbare because it is rare to find a brand this disciplined about design and this honest with its customers.” said Gulrez Alam, Founder, Teamology. “Affan and his team have built something with real depth, not just reach. We are investing in that conviction, and in where it can go next.”
“Our job is to help Rawbare tell its story to the right people, at the right scale, as it moves into new markets.” said Badshah Ansari, Co-Founder, Teamology. “The brand has the product and the trust already. We are here to make sure more of the world sees it.”
Founded in 2022, Rawbare has built a reputation for premium-quality eyewear that combines thoughtful design with craftsmanship and customer trust. The brand has also received multiple industry recognitions and continues to strengthen its presence in India’s eyewear market while preparing for global expansion.
