L’Oréal Paris has joined hands with Sony LIV’s Shark Tank India to introduce an exclusive early application window for women entrepreneurs, creating new opportunities for aspiring founders to access mentorship, investment, and national recognition through one of India’s most influential startup platforms.
As part of this first-of-its-kind collaboration, women-led businesses will be able to apply for the upcoming season of Shark Tank India before the general application process opens. The initiative is designed to encourage greater participation from women entrepreneurs by providing them with an early opportunity to showcase their business ideas to a wider audience.
The partnership reflects L’Oréal Paris’ long-standing “I’m Worth It” philosophy, reinforcing the brand’s commitment to empowering women by expanding access to opportunities that help them build and grow successful businesses. Through this collaboration, the brand aims to support ambitious women founders in transforming innovative ideas into scalable enterprises.
To mark the launch, L’Oréal Paris and Shark Tank India have released a campaign film on Sony LIV that highlights the challenges many women face while pursuing entrepreneurship, including self-doubt, societal expectations, and fear of judgement. The film encourages women across the country to overcome these barriers and confidently take the next step in their entrepreneurial journey.
The initiative also aligns with Shark Tank India’s mission of fostering entrepreneurship by creating greater visibility for women-led startups and connecting founders with experienced investors and mentors who can help accelerate business growth.
Applications through the exclusive window for women entrepreneurs will remain open from 2 July to 11 July 2026. Selected applicants will advance through the Shark Tank India selection process, with the opportunity to present their ventures before the show’s panel of investors.
WPP Media served as the strategic media partner for the initiative, developing platform-first integrations that support L’Oréal Paris’ vision of enabling more women entrepreneurs to access meaningful business opportunities through Shark Tank India.
