Molteni&C participated as a Premium Partner at Vespa Rome 2026 – 80 Years of an Icon, held from 25 to 28 June at Rome’s Foro Italico. The landmark event celebrated eight decades of Vespa’s enduring legacy, bringing together thousands of enthusiasts from across the globe, while the iconic Stadio dei Marmi was transformed into the vibrant Vespa Village.
The celebration honoured Vespa’s influence as more than just a mobility brand, recognising it as a symbol of freedom, style, and Italian culture that has inspired generations worldwide.
Commenting on the occasion, Davide Zanolini, Chief Marketing and Communications Officer, Piaggio Group, said, “In Rome we celebrated 80 years not of a brand, but of a way of life that has had the rare ability to inspire generations all over the world. A great celebration, with enthusiasts from every continent coming together to share their love for Vespa and for the innate sense of freedom that only it can evoke. All of this with that unmistakable style and elegance that Vespa has always brought to the streets of the world.”
As one of the three brands within the Molteni Group, Italy’s leading independent luxury furniture manufacturer, Molteni&C curated the event’s hospitality and institutional spaces. The company furnished the VIP Lounge, Dealers Lounge, and External Lounge with a selection of its premium indoor and outdoor collections, including the Arc table by Foster + Partners, the Emile sofa by Christophe Delcourt, and the Chelsea outdoor collection by Dordoni Studio. These thoughtfully designed spaces offered guests, partners, and international stakeholders a refined environment that reflected the brand’s commitment to quality living and contemporary Italian design.
The collaboration highlighted Molteni&C’s longstanding expertise in creating sophisticated lifestyle experiences that combine craftsmanship, innovation, and timeless design. By contributing to one of Italy’s most celebrated cultural milestones, the brand reinforced its vision of blending luxury interiors with meaningful experiences while complementing Vespa’s legacy of excellence, innovation, and authentic Italian heritage.
