C.L.A.S.S. expands its global sustainability campaign at Pitti Filati 99, spotlighting transparency, ethics, and responsible fashion through its Decalogue of Values.
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) has brought its social campaign, InsideOut by C.L.A.S.S. – Trust is the New Luxury, to the 99th edition of Pitti Immagine Filati, held from 24 to 26 June 2026 at the Fortezza da Basso in Florence. Invited directly by Pitti Immagine, the organisation showcased its InsideOut Decalogue of Values, marking the campaign’s 13th public activation since its launch in Milan in November 2025.
The presentation at one of the textile industry’s leading international events reinforces the campaign’s mission to promote transparency, responsibility, and sustainability across the fashion supply chain. By engaging manufacturers, brands, media, and industry professionals, C.L.A.S.S. aims to encourage a more value-driven approach to fashion.
A Decalogue for the Next-Generation Wardrobe
At the heart of the exhibition is the InsideOut Decalogue of Values, representing ten key pillars that define responsible fashion: Ethics, Social Initiatives, Traceability & Transparency, Environment, Health, Circular Economy Initiatives, Design, Ingredients, Production, and Dyeing & Finishing.
Each value is represented through dedicated visual icons created by artist Gianluca Cannizzo, making complex sustainability concepts more accessible and recognisable for consumers and industry stakeholders alike.
The initiative seeks to reveal the often unseen work behind responsible supply chains, highlighting the expertise, innovation, and ethical practices that contribute to the creation of next-generation fashion products.
Growing Industry and Consumer Engagement
Since its debut in November 2025, InsideOut by C.L.A.S.S. has been presented across multiple industry events, engaging citizens, students, fashion professionals, institutions, media, and businesses through exhibitions and educational initiatives.
The campaign has also gained significant traction through its digital communication strategy. Between November 2025 and 14 June 2026, InsideOut generated more than 390,300 interactions across organic and sponsored social media content while reaching over 3.52 million users through Instagram and Facebook. The strong engagement reflects increasing consumer interest in understanding the values behind the products they wear.
Driving a Culture of Responsible Fashion
Beyond being a communication campaign, InsideOut has evolved into a collaborative platform connecting companies, institutions, and industry organisations committed to advancing responsible fashion.
Previous activations have received the patronage and support of leading organisations, including Camera Nazionale della Moda Italiana, Confindustria Moda, Milano Unica, Lineapelle, Camera Buyer Italia, AICTC, CNA Lombardia, Confartigianato Imprese Moda, Fondazione Symbola, and several other industry associations and sustainability initiatives.
By making invisible values visible, InsideOut encourages consumers to consider not only design and aesthetics but also transparency, traceability, craftsmanship, environmental responsibility, and ethical production when making purchasing decisions.
Through its continued presence at major international textile events, C.L.A.S.S. reinforces its commitment to building a fashion industry where trust, responsibility, and quality become the true markers of luxury.
