Schwarzkopf Professional has introduced its latest hair colour movement, Lived-In 2.0, through a series of exclusive masterclasses led by Global Colour Ambassador Arjan Bevers across Mumbai, Delhi, Kolkata and Bengaluru.
Building on the success of the original Lived-In trend, which debuted in India last year at St. Regis Mumbai with Mira Kapoor showcasing the signature look, Lived-In 2.0 represents the next evolution in dimensional hair colour. The initiative aims to equip salon professionals with advanced colouring techniques while promoting a contemporary approach to effortless, low-maintenance and naturally blended hair colour.
Created by Schwarzkopf Professional and led by Bevers, the Lived-In 2.0 collection focuses on richer tones, enhanced shine and seamless transitions. Designed to balance global artistry with practical salon application, the trend reflects growing consumer demand for versatile and personalised colour solutions.
The collection features four signature looks: Sangria, Hazel and Cinnamon for women, alongside Truffle for men. Each style highlights natural movement, soft dimension and sophisticated colour blending.
With more than 25 years of industry experience and multiple Dutch Hairdresser of the Year titles, Arjan Bevers is globally recognised for creating salon-friendly colour techniques inspired by editorial trends.
The masterclasses attracted hairstylists, salon professionals, educators and industry opinion leaders, offering participants a comprehensive understanding of consultation methods, colour placement, cutting, layering, styling and finishing techniques. Through live demonstrations and expert-led sessions, attendees gained practical insights into creating customised colour results aligned with modern client preferences.
Speaking about the trend, Arjan Bevers said, “Luxury today feels softer, more personal, and less forced. Lived-In 2.0 is about creating colour that feels naturally part of someone’s identity. It’s designed to enhance individual beauty through seamless dimension, rich tones, and effortless grow-out, giving clients a look that feels both elevated and authentic.”
Kartik Kaushik, Country Head – Henkel Consumer Brands, India and South Asia, added, “At Schwarzkopf Professional, education remains at the heart of everything we do. Bringing a globally celebrated artist like Arjan Bevers to India reflects our commitment to empowering salon professionals with world-class knowledge, future-forward trends and techniques that can be seamlessly translated behind the chair.”
Powered by Schwarzkopf Professional’s IGORA portfolio, Lived-In 2.0 enables hairdressers to deliver bespoke colour experiences that combine technical precision with contemporary beauty. Through this four-city educational initiative, the brand continues to reinforce its commitment to innovation, professional development and elevating salon craftsmanship across India.
