Footwear and lifestyle brand Neeman’s has announced the appointment of Anjali Sachdeva as its new Director of Buying & Merchandising. Bringing more than 15 years of experience in buying, merchandising, category management, assortment planning, and retail strategy, she will support the company’s continued expansion across multiple channels.
Sachdeva joins Neeman’s after serving as Senior Manager, Buying & Merchandising at adidas India, where she oversaw buying and merchandising functions across the brand’s retail, franchise, and e-commerce operations. Her professional background also includes leadership roles at Bata India and Koutons Retail India, giving her extensive expertise in merchandising, sourcing, inventory management, category development, and go-to-market execution.
In her new role, she will oversee buying and merchandising activities across Neeman’s retail, online, and B2B businesses. Her responsibilities will include merchandise planning, assortment strategy, sourcing, inventory optimisation, and enhancing collaboration across the supply chain.
Commenting on the appointment, Taranjeet Singh Chhabra, Founder & CEO, Neeman’s, said:
“As we continue to scale our retail presence and expand categories, strengthening our buying and merchandising capability is critical. Anjali brings extensive experience in assortment planning, category management, and consumer-centric merchandising. Her appointment reflects our commitment to building world-class capabilities that drive better product decisions, customer experience, and long-term growth.”
Speaking about joining the company, Anjali Sachdeva said:
“I am excited to join Neeman’s at such an important stage of its growth journey. My early days at Neeman’s have been both energizing and inspiring. The openness of the culture and the willingness of teams to collaborate across functions create an environment where ideas can quickly translate into impact. The opportunity to shape merchandise strategy across Retail, Online & B2B channels while strengthening sourcing and supply chain capabilities makes this an incredibly exciting chapter, and I look forward to contributing to the brand’s continued growth at this pivotal stage.”
