The Gem & Jewellery Export Promotion Council (GJEPC) is celebrating its 21st consecutive participation at JCK Las Vegas 2026, one of the world’s most prestigious jewellery trade exhibitions. Held from May 29 to June 1 at The Venetian Expo, the India Pavilion serves as a global showcase for 33 leading Indian exporters, highlighting the country’s craftsmanship, innovation and design excellence.
Spanning 3,900 sq. ft., the India Pavilion reflects the vision of the “Brilliant Bharat” initiative, presenting India’s evolution from a manufacturing powerhouse to a global trendsetter that seamlessly blends centuries-old artisanal expertise with contemporary design and innovation.
The India Pavilion was inaugurated by Dr. K. J. Srinivasa, Hon’ble Consul General of India, Los Angeles, in the presence of Kirit Bhansali, Chairman, GJEPC; Vijay Mangukiya, Convener – International Exhibitions, GJEPC; Ashish Borda, Convener – Promotions, Marketing & Business Development (PMBD), GJEPC; Mital Doshi, Convener – Banking, Insurance & Taxation Committee (BITC), GJEPC; and Sabyasachi Ray, Executive Director, GJEPC.
Designed across two levels, the pavilion offers international buyers a curated experience of India’s jewellery capabilities. Level One showcases natural diamonds alongside studded and plain gold jewellery, highlighting India’s longstanding expertise in precious metals and gemstones. Level Two focuses on premium natural diamonds and couture jewellery collections tailored to global luxury markets.
A major attraction at the event is the India Design Gallery located at L1-105. Curated by renowned jewellery trend forecaster Paola De Luca, the gallery presents 26 exceptional creations from the Artisan Jewellery Design Awards 2026 under the theme “Quantum Couture.” The showcase reinterprets India’s rich artisanal traditions through contemporary design narratives including Embroidery, Micro Painting and Poetic Layers.
Commenting on the showcase, Kirit Bhansali, Chairman, GJEPC, said, “For over two decades, GJEPC has maintained a strong presence at JCK Las Vegas, and our 21st year marks a significant evolution in how we present Indian craftsmanship to the world. With 33 exporters across 3,900 sq. ft., we are not just showcasing products; we are showcasing India’s capability as a design-led manufacturing powerhouse. By blending our ancestral savoir-faire with modern innovation, we have ensured that the India Pavilion offers a vision of jewellery that is innovative, market-ready, and deeply rooted in excellence, reinforcing our position as the world’s preferred sourcing destination.”
Speaking about the India Design Gallery, Bhansali added, “The India Design Gallery reflects the creative evolution of Indian jewellery, where heritage craftsmanship meets contemporary design thinking. By showcasing exceptional creations from the Artisan Jewellery Design Awards 2026, we are presenting India’s growing capabilities as a global hub for design-led jewellery innovation.”
Referring to GJEPC’s recently announced membership of the Natural Diamond Council, Bhansali noted, “The Natural Diamond Council plays a vital role in promoting the desirability and enduring value of natural diamonds among consumers worldwide. Our membership reflects GJEPC’s commitment to supporting collective industry efforts in category marketing, consumer education and storytelling, ensuring that natural diamonds continue to resonate with a new generation of consumers across global markets.”
India’s gem and jewellery sector continues to strengthen its position as one of the world’s most diversified and integrated ecosystems. The industry spans natural diamonds, coloured gemstones, gold jewellery, studded jewellery, silver jewellery, platinum and the rapidly expanding lab-grown diamond segment. Supported by skilled artisans, advanced manufacturing infrastructure and strong supply chains, India remains a preferred sourcing destination for leading global brands and retailers.
GJEPC further strengthens India’s international presence through active participation in global industry forums and major trade exhibitions across markets including Hong Kong, Las Vegas, Italy, Dubai, Japan, Germany, Saudi Arabia and Brazil. These initiatives continue to create new business opportunities while reinforcing India’s position as a trusted global jewellery hub.
