Page Industries, the exclusive licensee of Jockey International Inc. (USA), has highlighted its Next Gen Inno-Wear collection this summer, reinforcing the brand’s continued focus on comfort-first innovation and performance-led innerwear solutions for modern consumers.
Built using advanced Bonding Technology and seamless construction techniques, the collection reflects the growing shift in the Indian innerwear market towards functionality, premium comfort, and fabric innovation. The launch aligns with evolving consumer expectations for lightweight, breathable, and precision-fit essentials designed for everyday wear.
The collection features proprietary Texcelight™ and Tactouch™ fabrics engineered to deliver enhanced softness, lightweight comfort, and improved breathability. Functional design elements including breathable mesh pouches, seamless finishing, and ultra-soft waistbands aim to create a smooth, chafe-free wearing experience.
According to industry projections cited by the brand, the global men’s innerwear market is expected to reach USD 61.7 billion by 2033, driven by rising demand for quality-focused and performance-oriented apparel solutions.
Speaking on the category evolution, Nihal Rajan, Chief Marketing Officer at Jockey India, stated that innovation continues to remain central to the brand’s response to changing consumer expectations and the growing maturity of the innerwear market in India.
With over a century of global legacy, Jockey continues to strengthen its focus on combining technology, comfort, and timeless design across its product portfolio. The Bonded collection is currently available through Jockey Exclusive Outlets, multi-brand retail stores, and leading e-commerce platforms including Amazon, Myntra, and Flipkart.
