Disney Consumer Products India has announced an extensive lineup of brand collaborations inspired by the theatrical release of The Devil Wears Prada 2, bringing together fashion, beauty, accessories, and lifestyle brands for exclusive themed collections and campaigns in India.
Nearly two decades after the original film became a global fashion and pop culture phenomenon, The Devil Wears Prada returns with a renewed influence on style, ambition, and identity. To celebrate the sequel’s release, Disney Consumer Products India has partnered with brands including Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
“The Devil Wears Prada has left an unmistakable mark on fashion and popular culture. With its return, we wanted to honour that legacy by collaborating with brands across categories to create a cultural moment that feels elevated, relevant, and meaningfully tailored for consumers in India,” said Tan Wee, Director, Brand Commercialization.
Apparel Collaborations
Allen Solly has introduced a formal womenswear collection inspired by the visual identity of the franchise, featuring modern and versatile silhouettes. Myntra’s private label, Phosphorus, has also launched a dedicated apparel collection drawing inspiration from key themes and aesthetics of the film. Meanwhile, Bewakoof has unveiled graphic tees featuring iconic imagery associated with the franchise.
Beauty and Personal Care
TRESemmé has been named the signature haircare partner for The Devil Wears Prada 2 as part of a global collaboration. In India, the campaign features Zeenat Aman and Apoorva Mukhija recreating memorable moments inspired by the film.
Tira Beauty is launching a special-edition themed hamper featuring three high-performance beauty products along with a collectible keychain and pouch designed for fans of the franchise.
Accessories and Lifestyle
Lenskart’s premium eyewear label, John Jacobs, has launched a collection of 26 eyewear styles inspired by the film’s signature red, black, and white colour palette. The collection focuses on editorial-inspired designs intended to reflect international fashion aesthetics.
The Souled Store is also preparing to introduce a curated range of apparel, accessories, and footwear inspired by the film in the coming months. Additionally, Diet Coke’s global collaboration tied to the franchise has extended into India, further amplifying the film’s cultural impact.
The Devil Wears Prada 2 is now screening in theatres across India.
