Asia Pacific Rayon (APR), a leading global producer of viscose rayon, has strengthened its long-term commitment to customers across Indonesia and India through a series of targeted industry engagements.
The company marked its eighth consecutive participation at Indo Intertex Expo in Jakarta, where it highlighted new opportunities in viscose and lyocell fibres while reinforcing relationships across the textile value chain. The exhibition brought together suppliers and buyers exploring new product developments and business collaborations, enabling APR to deepen industry connections.
A key focus of APR’s presence in Jakarta was a collaborative showcase featuring seven partner companies across spinning, weaving, knitting and garment manufacturing. As part of the RGE Group, founded by Sukanto Tanoto, APR demonstrated the integrated ecosystem supporting Indonesia’s textile sector and the value created through strong partnerships between fibre producers and downstream manufacturers.
One of the highlights was a dedicated display of lyocell fabrics tailored for batik applications. Batik, recognised by UNESCO as part of Indonesia’s cultural heritage, remains central to the country’s textile identity. Lyocell’s compatibility with traditional dyeing techniques allows artisans to merge heritage craftsmanship with modern fibre innovation.
Building on its Indonesia engagement, APR expanded its outreach in India through participation at the Fibers & Yarns Expo in Mumbai, one of the country’s key textile trade platforms. The event enabled APR to strengthen market presence, build new partnerships and reconnect with its growing customer base.
At the Mumbai exhibition, APR introduced BVF, a finer denier viscose designed for fine count spinning applications. The innovation targets premium segments such as high-end fashion, athleisure, intimate wear and home textiles. India continues to offer strong growth potential, driven by demand for reliable fibre supply, consistent quality and technical support aligned with evolving domestic and global consumer expectations.
Sachin Malik, Commercial Head, Asia Pacific Rayon, said:
“In the current market scenario, success is not a solo pursuit. It is about how effectively we integrate into our customers’ reality. Our strategy in Indonesia and India demonstrates that fibre producers must align their growth with the success of customers and the wider textile value chain.”
As regional supply chains face increasing pressure to become more resilient, APR’s exhibition strategy highlights a critical industry shift. Competitive advantage is increasingly defined not just by scale, but by strong partnerships that deliver stability, technical expertise and long-term value creation.
