Building a culture rooted in transparency, responsibility, and authentic quality, InsideOut by C.L.A.S.S. emerges as a dynamic initiative reshaping how fashion and design communicate their true value. The project will be showcased at Milan Design Week and the European Innovation for Sustainability Summit in Rome.
Focused on making the often-unseen aspects of fashion visible, the initiative aims to equip consumers with tangible tools to evaluate product quality beyond aesthetics. More than a campaign, InsideOut operates as a cultural and operational platform, engaging companies, institutions, and professionals to drive systemic change across the industry.
At the heart of the project lies a Decalogue of 10 core values that redefine the modern wardrobe. These include Ethics, Social Initiatives, Traceability and Transparency, Environment, Health, Circular Economy, Design, Ingredients, Production, and Dyeing and Finishing. Together, these measurable parameters complement performance and design, offering a transparent view of the product lifecycle from raw material to retail.
Upcoming Events
Design Week – Milan
InsideOut will feature prominently during Milan Design Week as part of the Oasi Life Experience, hosted at the Greenhouse Michelangelo in Piazza Città di Lombardia from April 20 to 26 (10 am–11 pm).
On April 24, from 12:30 pm to 1:30 pm, a panel titled “New Generations of Values. InsideOut, between visible and invisible values, the wardrobe we wear and live in” will be held. The discussion will be moderated by SKY TG24 journalist Chiara Puglisi and include Giusy Bettoni, CEO and Founder of C.L.A.S.S. & InsideOut by C.L.A.S.S.; Martina Rogato, Founder of ESG Boutique and President of HRIC; Giovanni Maria Conti, Professor at Politecnico di Milano; Isabella Goldmann, bio-architect and Founder of Goldmann & Partners and Raremood.com; and Marco Martinuzzi, Head of R&D for textile collections at the Rubelli Group.
European Innovation for Sustainability Summit – Rome
On May 8, InsideOut by C.L.A.S.S. will be presented at the European Innovation for Sustainability Summit organised by EIIS at CTE Roma – Casa delle Tecnologie Emergenti.
The Values Decalogue will be introduced through a dedicated panel, followed by the workshop “Rethinking Fashion. InsideOut Values Decalogue: the Next Generation.” The session will include roundtable discussions and co-creation activities focused on shaping future solutions for fashion and design through new-generation perspectives. Outcomes from the workshop will be presented on May 9 at the Summit’s main stage.
A Growing Movement
Launched on November 25, 2025 at BASE Milano under the theme “Trust is the new luxury,” the InsideOut initiative has already engaged multiple stakeholders across the industry. Collaborations with organisations such as Camera Showroom Milano and participation in the 65th edition of FILO have further strengthened its presence.
The project continues to expand through partnerships, events, and initiatives across Italy and internationally, reinforcing its mission to build a fashion and design ecosystem grounded in transparency, responsibility, and genuine quality.
Statements
“InsideOut grows thanks to valuable synergies and a shared vision. Our goal is to raise awareness across the entire fashion and design system towards more conscious and responsible choices that lead to understanding the ‘journey’ of the wardrobe we wear and live in,” says Giusy Bettoni, CEO and Founder of C.L.A.S.S.
“Hosting InsideOut within our Summit strengthens a shared vision based on commitment, awareness, and concrete action,” states EIIS.
Ambassadors and Partners
The initiative is supported by ambassadors from industry, academia, and sustainability, including Diana de Marsanich, Ermete Realacci, Giovanni Maria Conti, Isabella Goldmann, Ermanno Rondi, Mariasole Bianco, Martina Rogato, and Mario Bonaccorso.
The upcoming events are held under the patronage of organisations such as Regione Lombardia, AICTC, The British Chamber of Commerce for Italy, Camera Nazionale della Moda Italiana, Milano Unica, and several other key industry bodies. Media partners include LifeGate, Raremood.com, and Textures by Web&Magazine.
