Flipkart, India’s homegrown e-commerce marketplace, has partnered with Uber to enable users to earn SuperCoins on eligible rides, extending its loyalty programme into everyday mobility.
Through this collaboration, users who link their Flipkart and Uber accounts can earn 4% of their ride fare as SuperCoins, with up to 150 coins per trip and no cap on total earnings. The rewards are credited directly to the user’s Flipkart account and can be redeemed across the platform’s ecosystem, including Flipkart Minutes, Cleartrip, and partner services.
This move marks a strategic expansion of SuperCoins beyond shopping, positioning it as a lifestyle-driven rewards programme integrated into daily consumer activities. By combining the nationwide reach of both platforms, the partnership aims to make rewards more accessible and relevant to a wider base of Indian users.
To further drive engagement, the initiative includes limited-period incentives. New Uber users, or those inactive for the past 84 days, can earn 150 bonus SuperCoins by completing their first ride within 28 days of linking their accounts. Additionally, users who link accounts between April 15 and April 30, 2026, and complete their first ride within the same 28-day window, will receive an extra 50 bonus SuperCoins.
“SuperCoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily. Over time, we will continue expanding SuperCoins across categories to drive deeper engagement across the ecosystem.” said Gaurav Arora, Vice President, Payments and SuperCoins at Flipkart.
“At Uber, we are focused on making everyday mobility more seamless and valuable for our users. This integration with Flipkart allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.” said Arnab Kumar, Director Business Development, Uber India and South Asia.
The partnership highlights a broader industry shift towards embedding rewards into high-frequency consumer interactions, enabling users to gain added value through routine services such as daily commuting.
