India-based accessories brand Lavie, under Bagzone Pvt Ltd, has introduced Lavie Paris, a designer-led line inspired by the spirit and elegance of Parisian fashion. The collection made its debut at Paris Fashion Week earlier this month.
Developed through collaborations with French designers and stylists, Lavie Paris brings together creative inputs from names including Hugo Rita, Art Sparrow, Edith and Ekaterina, reflecting a contemporary interpretation of Parisian aesthetics.
The line is designed to resonate with the modern woman, offering fashion-forward accessories that embody confidence, individuality and evolving style sensibilities. Through Lavie Paris, the brand aims to create pieces that align with the aspirations and identity of today’s consumer.
The collection features a diverse range of handbags, including satchels, slings, totes and clutches, presented in monograms, pastels, solids and prints. Drawing inspiration from haute couture, the designs combine refined detailing with premium material sourcing, delivering a balance of elegance and functionality.
Ayush Tainwala, CEO of Bagzone Lifestyles Pvt Ltd, said, “While Lavie carries colours, moods, and craftsmanship gathered from across continents, Paris has always been woven into our brand identity. The name Lavie is itself inspired by the French phrase, ‘La vie en rose.’ Life in pink. Life with possibility. Lavie has created endless possibilities by scaling 150 exclusive brand stores, with presence in over 50 cities, and over 10 million happy customers. And now, with Lavie Paris, we envision expanding Lavie’s lifestyle ecosystem, with not just bags, but eventually, cosmetics, jewellery, and watches.”
Lavie Paris pays homage to Paris through design elements that reflect bold couture, effortless confidence and timeless appeal. Paris-based designer Hugo Rita’s distinctive visual language further enhances the collection, including the logo inspired by traditional Parisian luxury packaging aesthetics.
“In Paris, the ribbon is never an afterthought; it is part of the experience. That’s what inspired Lavie Paris’ logo. It is a homage to this beautiful packaging tradition, which holds value beyond its decorative value. The logo is inspired by the great Parisian maisons de luxe, from the subtle elegance of ribbons to the perfectly balanced ties,” said Hugo Rita about the logo.
Bringing a strong Parisian perspective to the showcase at Paris Fashion Week, stylist Art Sparrow infused the presentation with bold, expressive and emotionally driven styling.
Art Sparrow – Styling & Creative Collaborator at Paris Fashion Week for Lavie said, “Parisian women make the ordinary look editorial – for her, everything is a story worth telling. She’s a muse whom you aspire to be. And this was the underlying thought and visual direction of the Lavie Paris showcase at the Paris Fashion Week.”
The Lavie Paris collection is available across the brand’s website, major e-commerce platforms including Amazon, Flipkart, Myntra and Ajio, as well as retail stores across India.
