Mumbai’s fashion landscape witnessed a grand showcase as Garden Vareli hosted an exclusive gala to mark the launch of its digital-first phase. Centred around the theme “One Garden, Many Seasons,” the event brought together leading names from the fashion and influencer community, celebrating the saree as a versatile and expressive form for the contemporary Indian woman.
The evening featured the unveiling of the brand’s new D2C platform by Purnendu Chatterjee, Founder and Chairman of The Chatterjee Group, signalling a significant step in Garden Vareli’s digital transformation. Adding star power to the event, Bollywood actor Bhumi Pednekar took centre stage as the showstopper, presenting a standout creation from the brand.
The runway presentation was structured across five themes—Explore, Power, Celebrate, Connect, and Unwind—each reflecting the adaptability and evolving appeal of the new saree collection. The showcase highlighted how traditional drapes can seamlessly align with modern lifestyles and occasions.
The grand finale saw Bhumi Pednekar captivate the audience with a striking ensemble, reinforcing the brand’s positioning of sarees as both timeless and contemporary. The event also featured a vibrant red carpet, with prominent figures from Mumbai’s fashion circuit in attendance, adding to the glamour of the evening.
The official launch of the new website marked a pivotal milestone, as Garden Vareli strengthens its direct-to-consumer presence and embraces a digitally driven retail strategy.
High-resolution images and broadcast-quality video footage from the event, including runway moments, showstopper highlights, and the website unveiling, are available along with official quotes from key spokespersons including Dr. Purnendu Chatterjee and Mr. Debi Prasad Patra.
