Blissclub, India’s movement-first women’s apparel brand, has introduced three new collections—EverFlow, Blissentials, and Korean Pants—under its Move Like A Maharani campaign. Designed for travel, daily movement, and all-day ease, these launches blend performance-driven fabrics with versatile silhouettes tailored for women constantly on the move.
Blissentials introduces the brand’s entry into in-built bra tops, a category gaining traction for its secure and convenient comfort. Crafted using SculptCotton fabric, a ribbed, cotton-rich material, the collection offers breathability, a sculpting fit, and a snug feel. The range features multiple styles including V-neck, crop, square neck, and Henley tops, all designed to provide support while enabling bra-free movement throughout the day.
The EverFlow collection strengthens Blissclub’s travel-ready offerings with coordinated sets suitable for both journeys and special occasions. It includes tank tops, knot pants, and a statement cape, all developed using LiquidDrape Tech. This fabric ensures a soft hand feel, fluid drape, and a cooling effect of up to 3°C on the skin, making it ideal for summer wear while supporting stretch, comfort, and a flattering fit.
Meanwhile, the Korean Pants collection presents lightweight, stretchable, and wrinkle-resistant essentials made from CloudSoft Float fabric. Inspired by the rising popularity of Korean-style trousers, Blissclub’s version combines a sharp aesthetic with everyday functionality. Designed with sweat-wicking properties and a soft texture, these pants cater to long hours, travel, and daily wear with ease.
“Each product we build at Blissclub starts with movement and the real lives of Indian women,” said Minu Margeret, Founder and CEO, Blissclub. “With EverFlow, Blissentials and Korean Pants, we wanted to create pieces that move across her day with ease, whether she is travelling, working, or simply living her everyday life. This is movewear that combines functionality, versatility, and style – designed to make movement and comfort super easy along with no compromise on style and performance.”
With a portfolio of over 200 products and a community exceeding one million customers, Blissclub continues to expand its retail footprint across India. The brand is focused on building a comprehensive wardrobe solution spanning activewear, city wear, innerwear, swimwear, and travel wear.
The EverFlow, Blissentials, and Korean Pants collections are now available on the brand’s website and across Blissclub retail stores in India.
