Jerai Fitness Limited has announced a long-term strategic partnership with Reebok to manufacture and distribute Reebok-branded gym equipment across India and neighbouring markets, including Sri Lanka, Bangladesh, and Nepal. The new product range will be available starting April 1, 2026.
This collaboration combines Jerai Fitness’ advanced, fully automated manufacturing capabilities with Reebok’s global brand legacy, aiming to strengthen the fitness equipment ecosystem in the region.
Rajesh Rai, Chairman and Managing Director of Jerai Fitness, highlighted the company’s focus on leveraging technology and manufacturing excellence to build long-term partnerships and deliver high-quality, customised solutions. Meanwhile, Steve Robaire emphasised India’s growing fitness market and the importance of local expertise in scaling performance-driven equipment.
The partnership will introduce a comprehensive commercial product portfolio across two series, covering cardio machines, free weights, and premium home-use equipment. The products will adhere to globally recognised standards, including ISO certifications and ASTM compliance, ensuring quality, safety, and reliability.
Jerai Fitness’ manufacturing facility, with an annual installed capacity of 21,000 units, supports precision-driven production and efficient inventory management through automated systems and dedicated storage infrastructure.
Reebok-branded gym equipment will be available across India through Jerai Fitness showrooms and official online platforms, enhancing accessibility for gyms, institutions, and home fitness consumers.
