PUMA India has launched a new broadcast channel, offering fans exclusive and unfiltered access to Royal Challengers Bengaluru players, redefining how audiences engage with their favourite cricket stars.
The first content drop features candid moments with leading players including Virat Kohli, Phil Salt, Rajat Patidar, and Venkatesh Iyer, giving fans a behind-the-scenes look into team dynamics, locker-room banter, and off-field personalities.
In the video, Virat Kohli addressed speculation around his recent haircut, clarifying that discussions around AI influence only emerged after the change. Meanwhile, Phil Salt added a humorous highlight when asked, “If you are Salt, then who is your sugar?”, playfully pointing to skipper Rajat Patidar, creating a viral moment among fans.
The channel goes beyond match-day coverage, offering exclusive access to campaign shoots, styling sessions, and everyday team interactions. Designed as an immersive fan platform, it provides early access to content, candid exchanges, and real-time glimpses into the team’s culture.
By launching this initiative, PUMA India strengthens its position at the intersection of sport, fashion, and digital culture, enabling deeper, more direct connections between athletes and fans.
With its new RCB broadcast channel, PUMA India sets a new benchmark in fan engagement, blending sport, entertainment, and digital storytelling to bring audiences closer to the game and its stars.
