Forevermark Diamond Jewellery from De Beers Group has launched its first boutique in Chandigarh at Nexus Elante Mall, marking a significant step in the brand’s expansion across India’s luxury retail landscape.
The store, located within the mall’s newly introduced jewels souk zone, was inaugurated by film star Himanshi Khurana, adding a touch of glamour to the launch.
Forevermark is recognised for its commitment to transparency, trust, and responsibly sourced natural diamonds. The brand selects only the most exceptional diamonds, going beyond the traditional 4Cs to ensure rarity, beauty, and ethical sourcing.
Speaking on the expansion, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, emphasised the growing demand for natural diamonds among modern Indian consumers seeking authenticity, craftsmanship, and emotional value. She highlighted Chandigarh’s emergence as a key luxury market with a discerning customer base.
The boutique has been launched in partnership with Vismay Jewels, bringing Forevermark’s contemporary diamond collections closer to the region’s consumers.
The store offers an immersive retail experience, showcasing a wide range of jewellery from everyday wear to high jewellery and bridal collections. Signature lines such as Icon, Avaanti, and Twogether are featured alongside an exclusive solitaire lounge and international designs crafted in Italy.
Sharing her experience, Himanshi Khurana expressed her admiration for the brand’s craftsmanship and timeless appeal, highlighting the Icon collection and solitaire range as reflections of individuality and elegance.
Conclusion:
With its debut in Chandigarh, Forevermark continues to strengthen its footprint in India’s luxury jewellery segment, offering a blend of international design, responsible sourcing, and refined craftsmanship to a growing base of discerning consumers.
