ASICS has launched its latest high-performance running shoe, SUPERBLAST™ 3, at its Brigade Road store in Bengaluru, as part of its association with the TCS World 10K Bengaluru 2026, where it serves as the official Sports Goods Partner.
The launch event featured leading athletes including Rohan Bopanna and Joshna Chinappa, who highlighted the importance of discipline, recovery, and mental resilience, aligning with ASICS’ core philosophy of ‘Sound Mind, Sound Body’.
The SUPERBLAST™ 3 introduces FF LEAP™ foam, the brand’s lightest and most responsive cushioning technology to date. Designed for enhanced performance, the shoe incorporates a redesigned trampoline pod to improve rebound and energy return, supporting runners across longer distances. A dual-layer cushioning system combining FF LEAP™ and FF BLAST™ PLUS ensures a balance between comfort and responsiveness.
Further enhancing performance, the shoe features an engineered woven upper for improved breathability and an updated eyestay construction that provides better midfoot support, delivering a more adaptive and stable running experience suitable for both training and race day.
Alongside the footwear launch, ASICS also unveiled its official race-day collection for the event, featuring lightweight T-shirts, shorts, tights, sports bras, and socks. These are designed with ACTIBREEZE™ technology to offer superior ventilation, moisture management, and ease of movement.
Speaking on the occasion, Mr. Rajat Khurana, Managing Director, ASICS India and South Asia, said,
“Running in Bengaluru is no longer just about participation, it is becoming about performance, recovery and overall well-being. As more runners take a more disciplined approach to training, there is a growing need for products that can support both physical endurance and mental resilience. Rooted in our ‘Sound Mind, Sound Body’ philosophy, we are focused on enabling runners to move more efficiently, recover better and stay consistent in their journey through innovations like the SUPERBLAST™ 3. Our larger vision is to build an ecosystem that supports runners not just on race day, but across every stage of their running journey.”
ASICS continues to strengthen its position within India’s growing running ecosystem through innovation-led product development and strategic event partnerships. With the introduction of SUPERBLAST™ 3 and its performance apparel range, the brand reinforces its commitment to supporting runners at every level, from training to competitive racing.
