Snitch, one of India’s fastest-growing D2C menswear brands, has expanded its offline presence with the launch of its 111th store in Indiranagar, a key fashion and lifestyle hub known for its high street culture and strong consumer footfall.
Strategically located at a prominent junction in Indiranagar, the new store has quickly gained traction, emerging as a local hotspot often referred to as the “SNITCH signal” by consumers. The launch has also generated strong digital engagement, with social media content around the store attracting millions of views and driving increased search interest in the area.
The opening was amplified through hyperlocal activations and creator-led campaigns, including collaborations with Bengaluru-based influencers and a digital campaign featuring Danish Sait. This integrated approach helped build both on-ground visibility and online buzz, reinforcing the brand’s connection with its target audience.
Designed as an immersive and contemporary retail space, the store reflects Snitch’s core positioning of offering trend-driven, accessible fashion for modern urban consumers. The curated product mix includes everyday essentials alongside statement pieces, aligning global fashion trends with Indian sensibilities.
Since entering offline retail, Snitch has rapidly scaled its physical footprint across key markets, evolving from a digital-first brand into a strong omnichannel player. The Indiranagar store marks another milestone in this expansion strategy, focusing on culturally relevant, high-impact locations.
Commenting on the launch, Siddharth Dungarwal, Founder of SNITCH said,
“Indiranagar is at the forefront of Bengaluru’s fashion and lifestyle culture. With our 111th store here, we are not just expanding our footprint, we are creating a destination for consumers who seek trend-driven fashion and a seamless shopping experience.”
With continued investments in retail expansion, product innovation, and technology-led experiences, Snitch is further strengthening its position in India’s competitive fashion landscape, while redefining the in-store experience for the new-age consumer.
