Lakmē has introduced its latest innovation in beauty with the launch of the 9to5 HYA Beach Edit, marking its first-ever SPF-infused makeup range designed for Indian skin and climate.
Positioned as a waterproof, transfer-proof and beach-proof collection, the new range integrates sun protection, hydration and long-lasting performance into everyday makeup essentials.
A New Approach to Sun-Ready Beauty
With evolving lifestyles, Lakmē reimagines beauty for the modern consumer who moves seamlessly between work and leisure.
The 9to5 HYA Beach Edit combines:
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SPF protection within makeup
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Hyaluronic Acid for hydration
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Sweat-proof, heat-proof and long-wear formulations
The collection is designed to deliver breathable comfort, natural finish and all-day wear, eliminating the need for frequent touch-ups.
Product Line-Up: SPF Meets Performance
The range features a complete portfolio of multi-functional makeup essentials:
Cushion Foundation SPF 40
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24-hour second-skin finish
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Hydrating matte texture with Hyaluronic Acid and Vitamin E
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Waterproof, sweat-proof, heat-proof and transfer-proof
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Available in 12 shades for Indian skin tones
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Price: INR 999
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Shop: https://bit.ly/4aDSUfi
Lipstick + Liner Duo SPF 30
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2-in-1 format for fuller lips
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Hydrating matte finish with Hyaluronic Acid, Vitamin E and Jojoba Oil
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Rich colour payoff in one swipe
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Available in 10 shades
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Price: INR 899
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Shop: https://bit.ly/4s4cXt8
Cream Blush SPF 30
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Lightweight, blendable creamy texture
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Dewy finish with multi-use application for lips, eyes and cheeks
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Pocket-friendly, no tools required
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Price: INR 699
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Shop: https://bit.ly/4tS0VVz
Lip Gloss Stain SPF 15
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3-in-1 formula: gloss shine, balm hydration, stain tint
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Powered by Hyaluronic Acid and peptides
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Non-sticky, long-lasting finish
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Price: INR 799
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Shop: https://bit.ly/4rCnKuF
Color Correcting Concealer SPF 40
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2-in-1 corrector and concealer
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Lightweight, buildable matte coverage
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In-built kabuki brush for easy application
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Waterproof and transfer-proof
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Price: INR 799
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Shop: https://bit.ly/4s3D2s4
Makeup Mist with UV Protection
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Hydrating setting spray with UV protection
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Lightweight, non-sticky and cooling finish
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Keeps makeup intact through heat and water
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Price: INR 599
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Shop: https://bit.ly/4aWoRyk
Designed for Indian Consumers
The collection is specifically crafted for Indian weather conditions, ensuring durability in heat, humidity and sun exposure. With a focus on inclusive shades, lightweight textures and hybrid functionality, Lakmē addresses the growing demand for multi-tasking beauty products.
A New Era of Hybrid Beauty
By combining sun protection with high-performance makeup, Lakmē introduces a new category of sun-safe hybrid beauty, where skincare and cosmetics merge seamlessly.
The 9to5 HYA Beach Edit is now available on Lakmē’s official website, Nykaa, Amazon and leading retail stores across India, making it accessible to a wide consumer base.
