AD by Arvind, the contemporary ready-to-wear label from Arvind Limited, has launched its Spring Summer 2026 menswear collection, Raghav’s Collection X Urban Pause 2.0, inspired by actor and youth icon Raghav Juyal.
Designed for the modern urban man, the collection combines breathable summer fabrics, engineered fits and versatile silhouettes, blending comfort with effortless style.
Celebrating Authenticity and Individual Style
Known for his expressive individuality and unconventional energy, Raghav Juyal reflects the spirit of the new collection. Through this collaboration, AD highlights authenticity and movement, encouraging men to embrace comfort and define their own style.
Built on the brand’s larger narrative “AD is a Movement,” the Urban Pause 2.0 collection reflects the belief that fashion should empower authenticity rather than conformity. The concept encourages men to slow down, reconnect with themselves and express their individuality through clothing.
Campaign Film Highlights Self-Expression
To bring the philosophy of the collection to life, AD has released a campaign film featuring Raghav Juyal. The film celebrates individuality, dreams and self-expression while showcasing multiple looks from the SS’26 collection.
Through energetic storytelling and expressive styling, the campaign highlights breathable fabrics, relaxed fits and comfort-driven design, capturing the spirit of “Be the Movement.”
Campaign Video Link:
YouTube: https://www.youtube.com/watch?v=XB7DT1_Wfsw
Instagram: https://www.instagram.com/reel/DV54THUkRKU/?igsh=MXRxb2Nxcjc1MXE5ZQ==
Leadership Perspective on the Collection
Commenting on the launch, Pranav Dave said:
“With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men. Raghav’s journey, individuality, and effortless style align naturally with our philosophy of encouraging people to express themselves with confidence and authenticity.”
Sharing his thoughts on the collaboration, Raghav Juyal said:
“Urban Pause reflects something I strongly believe in, being comfortable in your own skin. My journey has always been about staying authentic and expressing myself freely. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are. I’m excited to be part of something that encourages people to slow down, be real, and embrace their individuality.”
Designed for Modern Urban Lifestyles
The collection features relaxed yet refined silhouettes crafted for men who value comfort and versatility in everyday dressing.
Urban Pause 2.0 is designed to transition seamlessly between work, leisure and self-expression, reflecting the evolving lifestyle needs of modern consumers.
The collection will be available across the Arvind Store network and major e-commerce platforms across India.
Launch of AD’s Digital Platform
As part of the launch, AD has also introduced its new digital platform adbyarvind.com.
The website is designed to serve as a dedicated digital destination where consumers can explore collections and engage with the evolving world of the brand. The launch reinforces AD’s focus on strengthening direct connections with consumers and expanding its digital presence.
The campaign has been conceptualised by Plus One Agency, bringing together storytelling, style and movement to reflect AD’s philosophy and Raghav Juyal’s dynamic personality.
