BRAND COLLECTION

Athiya Shetty Fronts Calling June’s Islaa Campaign

Published: 13/03/2026
Author: Fashion Value Chain

Fashion label Calling June has unveiled actor Athiya Shetty as the face of its Spring Summer 2026 collection, Islaa, a line inspired by the sun-drenched charm and relaxed elegance of southern Spain.

The campaign captures the essence of slow summer living, with Athiya embodying the effortless femininity and understated sophistication that define the collection.

Mediterranean Inspiration and Summer Silhouettes

In the campaign visuals, Athiya Shetty is seen wearing standout pieces from the collection including the Aster Co-ord, Celia Maxi Dress, and Alex Co-ord Set. The designs feature breezy silhouettes, delicate floral prints and intricate embroidery crafted from lightweight summer fabrics.

These elements reflect the relaxed romance of Mediterranean getaways, evoking the mood of warm sunshine, coastal escapes and leisurely summer days.

Design Inspired by Southern Spain

The Islaa collection draws creative inspiration from the visual landscape of southern Spain. Sunlit beaches, floral balconies, mosaic-tiled architecture and the quiet corners of charming Spanish streets influence the collection’s design narrative.

These inspirations translate into delicate prints, refined embroidery and fluid silhouettes that highlight the brand’s signature aesthetic of effortless elegance.

The colour palette embraces soft summer pastels, adding a sense of warmth and lightness while maintaining a refined, feminine appeal.

Athiya Shetty Brings Islaa to Life

With her understated style and natural elegance, Athiya Shetty perfectly represents the spirit of the Islaa campaign. Her presence adds a modern yet calm sophistication to the collection, reinforcing the brand’s focus on relaxed luxury and travel-inspired fashion.

Through this campaign, Calling June continues to celebrate easy summer dressing while encouraging women to embrace slow living, wanderlust-inspired style and the beauty of carefree summer moments.

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